Product Management Complete Course From Zero To Hero

Free download скачать Product Management Complete Course From Zero To Hero
Published 1/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.77 GB | Duration: 3h 4m
The most complete, practical + up to date product management course. Get hired as a product manager + grow your products

What you'll learn
Understand the end-to-end product development process and the role of a product manager.
Develop relevant product management skills by building a product from idea to launch.
Grasp the Product Lifecycle and its universal application.
Comprehend the modern Product Development Process embraced by both Fortune 500s and Startups.
Identify ideas worthy of pursuit and resource allocation.
Uncover customer pain points and assess core product problems.
Find and compare competitors, distinguishing between types.
Conduct effective User Research, including customer interviews and persona building.
Differentiate between wireframes, mockups, and prototypes.
Skillfully sketch wireframes and create them at an intermediate level.
Develop user personas based on qualitative and quantitative data.
Craft epics, user stories, and run various MVP experiments.
Evaluate and track product metrics using frameworks like AARRR and HEART.
Apply key frameworks and tools such as Design Thinking, Agile, and Customer Journey mapping.
Create product and feature roadmaps.
Build a product backlog, prioritize features, and calculate team velocity.
Understand the differences between Agile and Waterfall development.
Communicate effectively with stakeholders, including engineers, designers, and executives.
Gain insight into software development concepts, from APIs to programming frameworks.
Practice solution ideation and learn problem and solution prioritization techniques.
Manage risks associated with solution design and development.
Explore ten common prototyping techniques, from fake door tests to no-code prototypes.
Requirements
No product management experience needed - I'll teach you everything you need to know
A computer/smartphone/tablet with access to the internet
No paid software required
Description
As the most up-to-date and exhaustive Product Management course on Udemy, this program is meticulously designed to equip you with the essential skills, knowledge, and insights needed for a successful career in Product Management.Why Should You Learn Product Management?In today's job market, Product Managers are in high demand, with over 3,000+ global job listings offering an average annual salary of $100,000. The increasing recognition of the pivotal role Product Management plays in a company's success has created an unprecedented demand for skilled professionals in this discipline.Why Choose This Course?Unlike other fields, there are no specific degrees or certifications for Product Management. Many aspiring Product Managers find their way through luck or connections. This course bridges this gap, offering a structured curriculum that covers the entire spectrum of Product Management, from ideation to market research, UX wireframing, prototyping, technology, metrics, and project management.Your Instructor:Led by Finn Prietzel, the product manager of a German news app, this course provides insider knowledge and real-world insights. Finn has advised major companies, founded two mobile app startups, and imparted digital product development skills within corporate giants.What You'll Learn:Understand the complete Product Lifecycle and its universal applicability.Master the modern Product Development Process adhered to by Fortune 500s and startups alike.Identify valuable ideas and learn how to allocate resources effectively.Uncover and address customer pain points, enhancing your product problem-solving skills.Conduct User Research with precision, including effective customer interviews and persona building.Differentiate between wireframes, mockups, and prototypes, creating them at an intermediate level.Develop user personas based on qualitative and quantitative data.Craft compelling user stories, run various MVP experiments, and evaluate product metrics strategically.Gain insight into Agile and Waterfall development, effectively communicating with stakeholders.Course Highlights:10+ hours of in-depth lessons covering essential frameworks and methodologies such as Design Thinking, Lean, Agile, Scrum, Customer Journey Mapping, Impact Mapping, and Business Model Canvas.Downloadable PDF cheat sheets for quick reference and reinforcement of course content.Access to a vibrant learners community, fostering connections with fellow students for support, questions, and accountability.Continuous updates with new course lessons and resources to reflect industry trends and learner feedback.Upon request, receive a signed Certificate of Completion, validating your mastery of Product Management principles.Don't miss this opportunity to propel your career forward. Enroll now and become a Product Management expert - from zero to hero!
Overview
Section 1: Before Starting the Course
Lecture 1 Course Overview
Lecture 2 First Things To Do
Section 2: Introduction to Product Management
Lecture 3 What is a Product Manager and why is it so important?
Lecture 4 What makes a Product Manager a good one?
Lecture 5 What is a Product?
Lecture 6 Product vs. Project Management
Lecture 7 A Day in the Life
Lecture 8 CHEAT SHEET: Product Management
Section 3: Introduction to Product Development
Lecture 9 Finding the Right Problem to Solve
Lecture 10 Product Vision and Product Strategy
Lecture 11 Breaking down the Vision: The OKRs Framework
Lecture 12 The Four Phases of the Product Lifecycle
Lecture 13 The Product Development Process
Lecture 14 What is "Lean Product Development"?
Lecture 15 What is "Agile"?
Lecture 16 CHEAT SHEET: Product Development
Section 4: User Research
Lecture 17 Where Do I Get Ideas from?
Lecture 18 Why is User Research important?
Lecture 19 Research Methods Overview
Lecture 20 Selecting a Target Audience
Lecture 21 Recruiting Research Participants
Lecture 22 The Four Types of Interviews
Lecture 23 Running good Interviews
Lecture 24 User Personas
Lecture 25 Affinity Diagramming
Lecture 26 Empathy Mapping
Lecture 27 Customer Journey Mapping (Current Journey)
Lecture 28 CHEAT SHEET: User Research
Section 5: Competitive and Market Analysis
Lecture 29 Sizing the Market
Lecture 30 Identifying your Competitors
Lecture 31 The Four Types of Competitors
Lecture 32 Creating a Feature Table
Lecture 33 Analyze Specific Features
Lecture 34 Monitoring Competitors
Lecture 35 CHEAT SHEET: Competitive and Market Analysis
Section 6: Building the Product
Lecture 36 Solution Ideation Techniques
Lecture 37 Customer Journey Mapping (With the Solution)
Lecture 38 Business Model Canvas
Lecture 39 Introduction to MVPs
Lecture 40 Finding the Riskiest Assumptions
Lecture 41 Defining Hypothesis
Lecture 42 Prototyping techniques: Fake Door, Storyboard, Paper Prototype, Explainer Video
Lecture 43 Prototyping techniques: Landing Page Experiment
Lecture 44 Prototyping techniques: Clickable Prototype, Wizard of Oz
Lecture 45 Deepdive: Introduction to Wireframing
Lecture 46 Deepdive: Wireframe vs. Mockup vs. Prototype
Lecture 47 CHEAT SHEET: Building the Solution
Section 7: Project Management for Product Managers
Lecture 48 When to use Scrum, Kanban or Waterfall
Lecture 49 Deepdive: Scrum
Lecture 50 Introduction to Epics
Lecture 51 User Stories and Acceptance Criteria
Lecture 52 Estimations and Velocity
Lecture 53 Creating a Roadmap
Lecture 54 How to Prioritize Tasks
Lecture 55 CHEAT SHEET: Project Management
Section 8: Metrics for Product Managers - Measuring Results
Lecture 56 How to Pick Good Metrics
Lecture 57 HEART Metrics Framework
Lecture 58 AARRR (Pirate) Metrics Framework
Lecture 59 CHEAT SHEET: Metrics
Section 9: Product Launch
Lecture 60 Pre-Launch Tasks
Lecture 61 How to Achieve Product-Market Fit Pre-Launch
Lecture 62 Execution and Post-Launch Activities
Lecture 63 Iterating your Solution
Lecture 64 Deepdive: Usablity Testing
Lecture 65 CHEAT SHEET: Product Launch
Section 10: Product Marketing
Lecture 66 Which "Marketing-Part" is your Job as a PM?
Lecture 67 Go-To-Market Strategy
Lecture 68 Brand Promise
Lecture 69 Pricing and Positioning
Lecture 70 Finding "Message-Market-Fit"
Lecture 71 CHEAT SHEET: Product Marketing
Section 11: Building Habit-Forming Products
Lecture 72 What is a Habit and What Does it Need to Build one?
Lecture 73 Trigger
Lecture 74 Action
Lecture 75 Variable Reward
Lecture 76 Investment
Lecture 77 CHEAT SHEET: Habit-Forming Products
Section 12: Working with People and Stakeholders
Lecture 78 Stakeholder Mapping
Lecture 79 General Communication Skills
Lecture 80 Communicating with Engineers
Lecture 81 Communicating with Designers
Lecture 82 Communicating with Executives and Others
Lecture 83 CHEAT SHEET: People and Stakeholders
Section 13: Technology for Product Managers
Lecture 84 Why Learn Technology?
Lecture 85 Introduction to the Cloud, Servers, Clients and the Internet Technology
Lecture 86 Introduction to Front End, Back End, and Tech Stacks
Lecture 87 Introduction to APIs
Lecture 88 Introduction to Databases
Lecture 89 Additional Technology
Lecture 90 CHEAT SHEET: Technology for Product Managers
Section 14: Applying the Things you have learnt
Lecture 91 What are you going to do with this Knowledge?
Anyone looking to get a job in Product Management,Product Managers who want to advance their skillset,Anyone seeking to transition into product management,Entrepreneurs who want to realize their product vision

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