Free download скачать Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type
English | 2024 | ISBN: 0760383383 | 224 Pages | EPUB | 14 MB
We communicate with text every single day, but what does it mean to really understand type-to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood-and yet so many designers miscommunicate without even realizing it.

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