Free download скачать The Growth Dilemma
by Annie Wilson, Ryan Hamilton
English | 2025 | ISBN: 1647829739 | 288 pages | True EPUB | 7.87 MB
Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?
You always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometimes new customer segments rush to adopt your products and in the process unwittingly alienate your existing customers. And sometimes your growth strategy flies in the face of what your customers have decided your brand means to them.
Brands must navigate these incompatibilities in order to achieve sustainable growth-or face losing more customers than they gain. Marketing experts and professors Annie Wilson and Ryan Hamilton show you how to manage this challenge with a fresh, simple framework for growing without imploding, helping you choose whom to target, how to...
Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me
Rapidgator
5yy4f.7z.html
UploadCloud
5yy4f.7z.html
Fileaxa
https://fileaxa.com/is19049o2cik/5yy4f.7z
Fikper
5yy4f.7z.html
Links are Interchangeable - Single Extraction
