epub | 1.43 MB | English |978-0525941934 | David Sandler | 1995 | McGraw-Hill Education | Page: 226

Book Description :

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment
"People make buying decisions emotionally and justify them logically."
That shrewd, timeless insight from the first edition of this bestselling book has become a "no-brainer" among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a Seminar comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.

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