Business Fundamentals: Corporate Strategy
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz, 2ch | Size: 1.05 GB
Genre: eLearning Video | Duration: 49 lectures (2 hour, 58 mins) | Language: English

Business Strategy: Understand what it takes to be successful in business

What you'll learn

    Perform industry analysis
    Execute competitor analysis
    Apply the Five forces model
    Assess the bargaining power of suppliers and clients
    Understand the threat of substitute products and new industry entrants
    Apply Game theory in practice
    Study how competitors behave: Cooperation or Competition
    Focus on the way companies acquire a competitive advantage
    Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
    Discuss the advantages of vertical and horizontal integration
    Learn how to perform a SWOT analysis in practice

Requirements

    The course is suitable for people with business education and for people without business education

Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

    Business Strategy
    Management and Leadership
    Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a СЕО (Поисковая оптимизация SEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

    The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline
    Porter's five forces model
    The bargaining power of buyers
    The bargaining power of clients
    The threat of new entrants
    The threat of substitute products
    Game theory
    The typical company lifecycle
    What a competitive advantage is
    How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche
    The dangers of pursuing a hybrid strategy
    How to choose whether to grow organically or through M&A
    The difference between horizontal and vertical integration
    The advantages and dangers of outsourcing
    How to apply a SWOT analysis in practice

These are interesting and important topics and you can't expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the "Take this course" button and let's begin this journey together!

Who this course is for:

    Aspiring entrepreneurs
    Business owners
    Business executives
    Business analysts
    Students who want to learn how to set up a successful business venture

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