MBA course : Marketing and business Strategy
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 48000 Hz, 2ch | Size: 767 MB
Genre: eLearning Video | Duration: 40 lectures (3 hour, 32 mins) | Language: English
Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

What you'll learn

    Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
    Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
    Various marketing channels used by companies
    How to do sales and marketing of your product
    Amazon 3 key service business strategy to dominate the retail market.
    Unit economics matrix like Customer acquisition cot and customer life time value.
    Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
    Problem with Aggregators, Platform business and Network effect
    Business strategy used by startups.
    Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
    How product recommendation engine of Netflix and amazon works
    Horizontal and vertical strategy used by Samsung
    Strategy used by market leader, market follower and Challenger

Requirements

    A fresh mindset and curiosity of learning is more than enough

Description

This Course is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies

1. Marketing Overview

    What is marketing?

    Demand wants and needs & Maslow's hierarchy of needs

    How money flows in modern Economy

    STP (Segmentation targeting and positioning)

    Marketing Mix i e 4P's (Product, Price, Place, Promotions) and 7P's of Marketing.

    SWOT analysis

2.Marketing insights and analysis

a) Analyzing Consumer

    Generation characteristics

    The adoption curve for any product or service

    How Customer Insights helps in segmenting and targeting

b) Designing SAAS and Sales funnel

    Why SAAS is special

    Designing a SAAS startup

    Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups

    what are Marketing Funnel/Sales funnel for a product

c) Business analysis

    Product and market segmentation

    Communication channels

    Marketing funnels

    Unit economics

d) Marketing Information System

    Types of data

    Recommendation engine

    What is Marketing Intelligence system

    Types of data used in MIS

    Data-driven recommendation engine

    How does a recommendation engine work?

3.Marketing communication and branding

    What is branding and advantages of branding?

    Types of branding?

    Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

    Emotional branding and Brand mantra(Communicate simplify and inspire)

    Brand equity (Perception, preference, and behavior)

    BAV model and brand resonance model

    Brand revitalization

    Line extension product extension and category extension

    Brand dilution

    Service marketing  Service marketing triangle

4.Business Strategy (Sales and Expansion)

    What is a business strategy  Why do we need it

    Market structure(leader, challenger, follower, and nickers strategy )

    Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

    Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

    Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)

    Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

    Amazon killing competition strategy using diversification

    Apple ecosystem strategy

    Lenskart omnichannel integration

    Product life cycle

    Expanding the market share pie using the Ansoff matrix

    Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

    Zero cost marketing strategy

Who this course is for:

    Business graduate from college.
    Budding Entrepreneur and startup founders
    Engineer curious to learn some MBA concepts

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