Introduction to Marketing Attribution
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 30M | Lec: 6 | 139 MB
Genre: eLearning | Language: English

This course is intended to give you the basics about marketing attribution

We'll cover:

Typical digital marketing channels
Definition of marketing attribution
Most common marketing attribution models
If you want to dive even deeper into the subject, check out The Complete Marketing Attribution Course. That course covers everything in this course plus:

How to select the best attribution model for your business
Implementation - campaign tracking & Google Analytics
Advanced marketing attribution topics - lookback windows, working with multiple models, etc...
Extensions to attribution - nuances about direct traffic, how to value offline and view-through marketing, etc...

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