Photography Marketing & Business: Boost Sales and Income 101
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz, 2ch | Size: 215 MB
Genre: eLearning Video | Duration: 40 lectures (1 hour, 20 mins) | Language: English
Learn Photography Business, Marketing, SMM Strategies, Sales Techniques To Get More Clients As A Commercial Photographer

What you'll learn

    How photography marketing works
    Understand every step of photography business
    Get great relationship with your clients
    How to start your own photography business or take it to the next level
    What sales techniques you should use, and what to avoid
    More than 10 SMM (social media marketing) strategies to implement in the next 30 days
    How to create a high quality portfolio
    How to create or update your web site for high conversion from visitors to customers
    How to attract new visitors from instagram
    How to attract new visitors from facebook
    How to attract new visitors from your website with Search engine optimization SEO
    How to show value through stories
    Online marketing techniques
    Offline marketing techniques
    How to use press releases and magazines
    How to make partnership with filmmakers, photographers and bridal agencies
    How to use affiliate marketing
    How to communicate with your clients by email and phone
    How to meet in person and present your work
    What to show and talk about
    Everything you need to know about packaging and pricing
    Why and how you should sign contract
    How your ideal shooting day should look like (wedding, love story, portrait, etc)
    How to create viral content for social media
    How to approve final images with your clients
    Why you should need a lot of testimonial
    How to upsell

Requirements

    This course is suitable for beginners and advanced photographers. Everything is covered from essentials to advanced levels
    1 hour per day to implement this techniques
    This course is designed for photographers, but 80% of these techniques is suitable for filmmakers, commercial videographers, designers and other creative persons
    This course mostly cover love story, wedding, portrait and senior photography, but you can use it for almost any genre

Description

You will enjoy this course about commercial photography, marketing and sales no matter if you are one of the beginners or advanced photographers.

Course is divided into easy to follow sections which are structured to bring you step by step from essentials to more advanced techniques.

You're going to learn how to grow your business, research the market and find opportunities, grow your sales and income.

You can start implementing all this strategies straight away and notice results in just 7 days or less.

Really, just in that short amount of time - trust me.

And in this course I'll guide you through all the strategies, step-by-step.

Simply enroll in this course and start making money with commercial photography (or video).

Find out how you can increase the number of your clients and customers, using a proven step by step formula to get sustainable orders.

Those proven techniques and strategies will help you boost your income in almost any genre of photography or video:

    Love-story
    Wedding photography
    Portrait photography
    Newborn photography
    Architecture photography
    Landscape photography
    Food photography

 
And it works no matter if you are a freelancer or own a photography studio.

In this course we'll cover how you can use social media marketing (SMM), promotions, presentations, right pricing to fine tune your business.

We will discuss such topics and strategies:

    Process of acquiring clients for photographers
    How to create or properly upgrade your web site
    How to create a portfolio and choose right images
    Driving traffic to website and social profiles
    Differences between genres of commercial photography
    Online advertising
    Using pages and groups in social networks
    Using your profiles on facebook, instagram and youtube
    Advertising through photosites
    Offline advertising
    Wedding and bridal shows
    Partnerships
    Exhibitions
    Recommendations
    First contact with a client and correspondence
    Phone talks
    Meeting and portfolio presenting
    How sell your portfolio
    Packaging of your services
    Signing a contract
    Pre-shooting
    Drawing up a shooting plan
    Shooting process
    Shooting equipment
    How to choose locations
    Required images
    How to work with clients after photoshoot
    How to pick great photos
    Color correction
    Retouching
    Promoting your work
    Giving away finished product
    Upsells
    Discounts
    Customers for life
    How to work with client base and relationship management                                                                                                                                                                                                         in the next 36 months

Who this course is for:

    Photography beginners who want to quick start with sales and marketing on commercial basis
    Professional photographers who want to get more clients, income and sales
    If you want to start making money with photography or improve your existing business
    If you need a step by step instructions of what to do to grow your income as a commercial photographer

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