English | 2020 | ISBN-13 : 9781423246145 | 6 Pages | True PDF | 7.79 MB

Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer's needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 laminated pages. Designed so you can find the answers you need fast it also offers a broad view of the subject from start to finish that can connect the dots while studying, making it perfect as a refresher, or for the professional who wants to know more. At this price, being this handy, this grade boosting reference is a must have.

6 page laminated reference guide includes:

Overview
Purposes
History
Core
Types of Consumer Data
Understanding Customer Needs & Wants
Big Data
Collecting Consumer Data
Storing Consumer Data
Mining & Analyzing Consumer Data
Using Consumer Data
Consumer Value
Adding Value to Consumers
Customer Relationship Management (CRM)
Meeting Customer Expectations
Consumer Perceptions
Customer Retention
Customer Support
Customer Feedback
Customer Testimonials
Consumer Decision-Making
Consumer Decision-Making Process
Factors Affecting Consumer Decisions
Patterns & Trends
Levels of Consumer Decision-Making
Marketing & Branding
Marketing
Branding
Positioning & Competition
Marketing Mix
Promotional Strategies
Cross-Cultural Marketing
Selling Techniques
Laws & Ethics
Laws Regulating Consumer Data Collection
Ethical Considerations
download скачать

https://nitroflare.com/view/F7DFF4FE231B3B1/lhz3m.Consumer.Behavior.QuickStudy.Business.rar

https://rapidgator.net/file/2da74b6248341ca9640698d09de1e360/lhz3m.Consumer.Behavior.QuickStudy.Business.rar