Black Friday-Cyber Monday Email Strategy that converts
Published 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 23 lectures (2h 5m) | Size: 1.4 GB
For small to medium-sized DTC eComm shops using Klaviyo
What you'll learn
Be competitive with your Black Friday-Cyber Monday Email Strategy
Target various segments with your holiday email communication
Avoid the common mistakes that ecomm stores do
Create your own custom email strategy for Q4 tailored to your business and audience
Understand and implement best deliverability practices for the busy season
Adjust your flows and sign-up forms for BFCM
Measure your email marketing performance
Requirements
Basic understanding of Klaviyo is recommended.
Description
The competition to secure sales in Q4 is getting increasingly competitive. With so many emails flooding customer inboxes, it's essential to strategize so your emails don't disappear into the avalanche of notifications.
The last thing you need is terrible click rates and unhappy customers.
So what's the solution?
Answer: A well-rounded personalized strategy. This game has no one-size-fits-all because there are so many different business models to consider, and this course will help you craft your own. Ready to boost your sales this holiday season?
Upon completing this course (which will take only 2 hours) you will create a holiday email strategy that works best for your shop and your audience. You will receive resources to customize and implement 3 months' worth of email strategy - campaign ideas, flows, opt-ins, segmentation, and deliverability - all covered in this course.
Who is this course for?
You are a small-medium sized ecomm brand that works with Klaviyo and is looking to create more than a Black Friday- Cyber Monday sale. You want to maximize your conversions - without hurting margins, and win customer loyalty - not one-time buyers.
In this course you will learn
Where to strategize your campaigns
What content to include in Q4 campaigns
What mistakes should you avoid
What are email best practices
What is deliverability and sender's reputation
How to improve deliverability using engagement segments
How to avoid emails going to spam
How to use Smart Send for the busiest time of the year
How to measure your email marketing performance
How to segment your audience - basic and advanced strategies
What is email gamification
How to adjust flows to meet the needs of the season
What new flows you can create
What do I offer in our course?
All you need to know about segmentation, deliverability, and Black Friday-Cyber Monday emails in 2 hours
A Black Friday-Cyber Monday Strategy Checklist
Examples of segmented holiday email strategies (October-December)
A free copy of my book "How to create a Black Friday-Cyber Monday Email Strategy" that will be a great help for you when creating your own strategy.
Email design checklist
Example of Q4 campaigns calendar from Klaviyo
Useful articles from Klaviyo that will help you implement your unique strategy
The biggest time of the year is just around the corner. By planning today, you'll avoid spending your energy making last-minute tweaks while other valuable sales opportunities slip by.
Enroll now to create a custom Q4 email strategy that converts.
Who this course is for
Ecomm stores owners and managers who are ready to take their holiday email marketing to the next level.
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