The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us-and how we can learn to create such extraordinary moments in our life and work.
What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children?

Many of the defining moments in our lives are the result of accident or luck-but why would we leave our most meaningful, memorable moments to chance when we can create them?

This book features captivating stories of people who have created standout moments: The owners who transformed an utterly medie hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests. Relief workers...

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