Content Writing Course for Businesses - Copywriting Basics
Published 5/2023
Created by Emma Jane
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 9 Lectures ( 2h 34m ) | Size: 1.81 GB

Learn Copywriting for Your Business in 2023: Brand Voice, Writing Styles, Research, & Writing with AI (ChatGPT)

What you'll learn
Learn how to take your business to the next level through powerful copywriting techniques & tips. No fluff, no silly stuff.
Master digital content creation using real-life examples and easy-to-follow steps and tips.
You will be able to start with your BRAND VOICE as your foundation to create more relevant and dynamic content that connects with your customers.
You will be able to ADAPT to the 5 most important contexts and writing styles you should know for writing compelling copy for your business.
You will be aware of the 6 most common types of LANDING PAGES and you will be able to write them easily and confidently to boost your conversion rates.
You will be able to conduct RESEARCH to see what works, write with authority, and create copy that makes you stand out against your competitors.
You will discover the five copywriting secrets to help you WRITE blogs, ads, descriptions, emails & more through establishing your own simple writing process.
You will discover the basics of WRITING WITH AI with ChatGPT to get you started. Find out things you should avoid, and how to ask the right prompts.
Requirements
No copywriting experience needed. You will learn everything you need to get you up to speed, so you can start off on the right foot.
You don't need to know any complicated steps and there is no confusing lingo. This is an easy-to-follow guide to get you started and give your business the kick-start it needs.
Just get comfortable, grab your favorite snack, and bring your drive and motivation to learn!
Description
POWER UP YOUR CONTENT & WRITING ABILITIES IN JUST 2.5 HOURSHave you ever read a piece of copy that was so captivating, you couldn't help but keep reading? Now, imagine being the one who wrote it. If that sounds like a dream come true, then let the Copywriting Basics Course help you get there.In just 2.5 hours, you'll get the ultimate kick-start to help you write punchy copy that makes your target audience's heads turn! HERE'S WHAT YOU'LL LEARN...Module 1: Finding Your Voice (and not losing it)In this module, we'll explore why it's so important to find and use your unique brand voice. You'll learn how to write in a way that truly connects with your audience and leads to conversions. Plus, I'll give you some tips and tricks for keeping your voice consistent across all your channels, so you never lose it in a sea of sameness.Module 2: Adapting to Different Styles (like a chameleon, but with words)In this module, you'll learn how to adapt your writing to the five most common styles, which includes blogs, ads, social media, product descriptions, and emails. I'll  teach you how to write in a way that engages your audience and keeps them coming back for more. SPOTLIGHT: Landing Pages (because first impressions are everything)Here, we'll dive deeper into the most common types of landing pages and give you some specific tips for writing copy that converts. You'll learn how to structure your copy, use persuasive language, and create compelling CTAs that encourage your audience to take action.Module 3: Researching Like a Pro (and writing like one too)In this module, I'll show you how to set up your own foolproof research process to help you write copy that stands out from your competitors. Using real-life examples, you'll learn how to conduct audience research, competitive analysis, and product research to inform your copy and make it more effective.Module 4: Finding Your Writing Style (ever heard of Word Dumping?)In this module, you'll learn the five secrets that make writing easy, which will help you develop your own writing style. I'll teach you how to write in a way that feels authentic and natural to you, so you never have to copy your competitors or feel stuck from writer's block. SPOTLIGHT:  Writing with AI - ChatGPT (The AI writing assistant that's changing the game)In this section, you'll get an introduction to the free version of ChatGPT, where I'll show you how to use it to generate content ideas and prompts. You'll learn how to use AI to write faster, more efficiently, and with less stress. Plus, you'll get some quick top tips that you can use to make using ChatGPT an easier and faster process.UNSURE ABOUT TAKING THIS COURSE?This course is perfect for entrepreneurs, small businesses, startups, and really just everyone in-between. Whether you're just starting out or looking to improve your copywriting skills, this course is designed to give you the tools you need to write confidently and set yourself up for success.Worried that you'll feel overwhelmed with information? You will learn how to write blogs, ads, social media copy, product descriptions, and emails - basically everything you need to know to get up and running as a small business or startup.This is a short course of just over 2 hours, and it's designed in a way that's actually easy to follow. No confusing lingo or jargon. No overload of content. No jumbled sections that are hard to keep track of while trying to learn.You'll be able to track your progress with ease and soak in the information at your own pace with an organized course structure that follows a simple 4-Module process.COPYWRITING FOR YOUR BUSINESS ISN'T ABOUT WRITING WORDS... It's about crafting a story that connects with your audience, and that's what the Copywriting Basics Course helps you do.One of the key parts about writing effective copy for your business is understanding how your brand voice comes into play.This is such an important part of copywriting that often gets neglected, despite it being such a simple, yet impactful way to get your copy to stand out against your competitors.This is one of the key takeaways from this course, and it's what's going to give you a push in the right direction. Your business is individual and unique to you, so why not hone in on that and make your copy the same?That's what's going to give you the edge you need to get noticed.WHAT'S SO SPECIAL ABOUT THIS COURSE, ANYWAY?I know how intimidating it can seem to take that first leap. That's why I designed this course to be short, quick, and truly easy to understand.This course will help you get your business up and going with strong copy that attracts your target audience.You're getting industry secrets from a real-life copywriter. No fluff, no silly stuff.I know that anyone can write strong, effective copy - all it takes is a little determination, and a willingness to learn.Rather than bombarding you with an overload of lectures and information, the Copywriting Basics Course takes you deeper into the core of copywriting, which is about unlocking your brand voice to make more relevant copy.People connect with you and your brand, which is why a generic approach to copy just won't work!This course helps you tap into your brand to emotionally connect with your target audience and tell them a story - and you'll learn how easy it is to do, even in small copy for something as simple as a headline.DO I NEED THIS COURSE? CAN'T AI JUST DO THINGS FOR ME?You've probably heard a lot about the buzz surrounding things like ChatGPT and how it's changing the copywriting industry. The thing is, AI won't be taking over copywriting or digital content anytime soon.AI is more of a tool that will help you brainstorm quickly and get your hands on a range of content ideas.Copywriting requires a human touch (well, copy that actually converts does) to make it impactful for other human beings. No matter how sophisticated AI gets, its content can come across robotic and repetitive, particularly if you're using it for something like social media, product descriptions, ads, and blogs.The key here is to use AI as a tool for content ideas, not for full paragraphs of content.But the tricky thing is that you need to know the right way to give it prompts and ask it questions.The Copywriting Basics Course shows you how to do just that, in a quick and easy way, so that you can get a head start. You'll learn how to use the free version of the most popular platform, ChatGPT, which is all you need to get you off on the right foot and get those ideas and words flowing.By using the methods in this course, you'll be able to get AI to help your copywriting, without compromising the quality of your content.
Who this course is for
Entrepreneurs or those setting up a small business or startup company that want to know the basics of copywriting to get themselves noticed and establish a strong online presence.
Beginner copywriters who want to learn the basics of copywriting, what it involves to get started, and how to create their own copywriting process.
Or just anyone who wants to learn the fundamentals of copywriting and digital content creation to give them a kick-start!

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