Free download скачать Mastering Ux Writing The Art Of User-Centered Copy
Published 10/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 900.47 MB | Duration: 3h 0m
Create compelling digital experiences through the power of words.

What you'll learn
Understand the core principles and best practices of UX writing, including the importance of clear and user-centered content in design.
Learn how to craft concise and persuasive microcopy for user interfaces, such as call-to-action buttons, error messages, and navigation labels.
Gain the skills to create content that enhances the overall user experience, increasing user engagement and satisfaction with products and services.
Explore how to integrate UX writing into the design process, collaborating effectively with designers and developers to create user-friendly interfaces.
Requirements
This course is open to learners of all levels, from beginners to experienced professionals. The primary prerequisite is a willingness to learn and a passion for creating outstanding user experiences!
Description
Imagine being the architect of an online experience that feels intuitive, natural, and even enjoyable. That's the power of User Experience (UX) Writing, and it's a skill you can master with this comprehensive course. Step into the world of UX Writing, where every word is strategically designed to create compelling, user-focused copy for digital products. This course takes you beyond the basics, plunging you deep into the core aspects of UX writing, complemented by practical exercises and real-world examples that will sharpen your skills.First, we'll demystify UX Writing. You'll understand its distinct nature, setting it apart from other forms of writing. Ponder this - have you ever effortlessly navigated a new app, guided by helpful hints and prompts? That's the magic of UX Writing in action, a seamless blend of words that subtly direct users through a product's interface. This course will equip you with the ability to shape such satisfying digital experiences.Next, we'll embark on a fascinating journey - the exploration of the user, the core of every digital product. Ever wondered why some apps 'just get you' while others leave you lost and frustrated? That's where User Research comes in. Through a series of techniques like User Interviews, Surveys, and Usability Testing, we'll illustrate how to tune your writing to resonate with user needs and preferences. You'll even gain hands-on experience in developing effective User Personas and User Journeys, your secret weapons in creating user-centered writing.Ever chuckled at a witty error message or sighed in relief at a clear call-to-action button? That's the power of Microcopy - the unsung hero of many successful digital products, and a skill you'll master in this course. We'll dissect and learn from examples of Button Labels, Placeholder Text, Error Messages, Success Messages, Tooltips, System Messages, Navigation Labels, and more. Each word, each phrase, no matter how small, can enhance or hinder a user's experience, and we'll show you how to ensure yours does the former.The course then takes you through the fine art of Tone and Voice in UX Writing. Think of your favorite brand - can you recognize its 'voice'? This unique identity resonates across their product and communication, creating familiarity and trust. You'll learn how to shape this consistent voice for your product while mastering techniques to adapt your content for diverse audiences and varying contexts. You'll also explore the important theme of Accessibility in Writing, and will be equipped with the tools and knowledge to create inclusive content that resonates with all users, regardless of their abilities.So, whether you're a seasoned writer looking for a career shift, a designer wanting to enhance your skillset, or a newbie curious about the field, this course, is your key to mastering the UX Writing discipline. With it, you will not only craft words that sound good but also work wonders for your users. So, don't just stand at the edge - dive in and embark on this exciting journey towards becoming a proficient UX Writer!
Overview
Section 1: Introduction to UX Writing
Lecture 1 Discovering UX Writing: Beyond Ordinary Words
Lecture 2 UX Writing vs. Conventional Writing: Unveiling the Differences
Section 2: User-Centered Writing
Lecture 3 Mastering User Research and Testing Techniques: Key to Effective UX Writing
Lecture 4 User Interviews: A Guide to Unveiling User Needs
Lecture 5 The Art of Creating Effective Surveys
Lecture 6 Card Sorting: Understanding User's Mental Models
Lecture 7 Tree Testing: Evaluating Information Architecture
Lecture 8 Usability Testing: Enhancing UX Writing through User Feedback
Lecture 9 Heatmaps: Analyzing User Behavior
Lecture 10 A/B Testing: The Power of Data-Driven UX Writing Decisions
Section 3: User Personas and User Journey
Lecture 11 Overview of user personas
Lecture 12 Crafting Compelling User Personas
Lecture 13 User Journey Mapping: Tracing User Interactions
Section 4: Microcopy
Lecture 14 Microcopy: Small Words, Big Impact
Lecture 15 The Language of Buttons: Crafting Effective Button Labels
Lecture 16 The Art of Writing Placeholder Text
Lecture 17 Error Messages: Balancing Clarity and Sensitivity
Lecture 18 Success Messages: Celebrating User Achievement
Lecture 19 Tooltips: Enhancing User Understanding
Lecture 20 System Messages: Streamlining User Experience
Lecture 21 Navigation Labels: Guiding User Pathways
Lecture 22 Confirmation Messages
Lecture 23 Legal and Policy Notices: Balancing UX and Compliance
Section 5: Tone and Voice
Lecture 24 Voice and Tone in UX Writing: Crafting Personality in Text
Lecture 25 Exploring Varied Voice and Tone Styles: Adapting to Your Product
Lecture 26 Harmonizing Tone and Voice: Creating Consistency Across a Product
Lecture 27 Diverse Audiences, Diverse Content: Adapting Your Words for All
Lecture 28 Context in UX Writing: Adapting Content for Different Situations
Section 6: Accessibility
Lecture 29 Inclusive UX Writing: Understanding Accessibility Basics
Lecture 30 Making Images Speak: Writing Accessible Texts for Visual Elements
Lecture 31 Leveraging ARIA Attributes: Enhancing Accessibility
Lecture 32 Tools and Techniques: Evaluating and Improving Your Writing's Accessibility
This course is perfect for who are passionate about user-centered design and creating exceptional digital experiences.,Aspiring UX Professionals,UX Designers and Researchers,Content Writers and Copywriters,Product Managers,Web Developers and Designers

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