Product Management For Profit With Dekker

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Published 11/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 10.47 GB | Duration: 23h 52m
Become a Profitable Product Manager in 2023

What you'll learn
Product Management
Product Manager Training
Project Management
Product Strategy
Product Development
Requirements
None
Description
Unlock the Secrets to Highly Profitable Product Management & Become a Top 1% Product Manager! Learn from the former Vice President of a Google accelerator startup and ex-PlayStation Global Manager Dekker Fraser, MBA. Apply the secrets that separates successful, profitable products from the graveyard of failed products. Discover research-backed strategies and nitty-gritty execution tactics of product management. The key factors that determine whether a product will succeed or failWhy some products are fundamentally more profitable than othersMarket research mastery & competitive analysis (including all the major types of market research)Tactical project management for product managersProduct Led Growth (PLG)Product management for all kinds of products, including: B2C, B2B, software, hardware, apparel, entertainment & moreData-driven decision-makingIn-product analyticsCustomer-centric product innovationLeadership for product managersHow to manage programmersStrategic, profitable product visionRoadmapping and prioritizationCross-functional collaboration and influenceAgile and waterfall techniquesProduct launch excellenceProduct management certificationUnlock Your Potential, Elevate Your Product Management Career, and Drive Product SuccessAre you ready to take your product management skills to the next level? Welcome to our transformative Product Management Course! Whether you're a seasoned professional or just starting out, this program is meticulously crafted to equip you with the knowledge, tools, and strategies needed to excel in the dynamic world of product management.
Overview
Section 1: Product Management Introduction
Lecture 1 Product Management 1
Lecture 2 Product Management 2
Lecture 3 Product Management 3
Lecture 4 Meeting Customer Needs
Lecture 5 Product Management 4
Lecture 6 Product Management 5
Lecture 7 Product Features That Do Not Create Value
Section 2: Project Management for Product Managers
Lecture 8 Project Management for Product Management - Part 1
Lecture 9 Project Management for Product Management - Part 2
Lecture 10 Project Management for Product Management - Part 3
Lecture 11 Project Management for Product Management - Part 4
Lecture 12 Project Management for Product Management - Part 5
Lecture 13 Agile Scrum Primer
Section 3: Product Value Proposition
Lecture 14 Product Value Proposition 1
Lecture 15 Product Value Proposition 2
Lecture 16 Product Value Proposition 3
Section 4: Product Strategy Considerations
Lecture 17 Profit
Lecture 18 The Big Mistake in B2B Product Marketing that People Keep Making
Lecture 19 Product Positioning Mistakes
Lecture 20 Dyson Product Marketing Example
Lecture 21 Key B2B Marketing Notes
Lecture 22 Managing Cannibalization
Lecture 23 Product lifecycle decisions
Lecture 24 Nike Example: Big Product Marketing Mistake
Lecture 25 Website Data Insights
Lecture 26 Lessons from Grant Cardone's 10X Rule
Section 5: SaaS Product Management
Lecture 27 SaaS Positioning Worksheet - Part A
Lecture 28 SaaS Positioning Worksheet - Part B
Lecture 29 Email nurturing after signing up for a free account - part 1
Lecture 30 Email nurturing after signing up for a free account - part 2
Lecture 31 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!
Lecture 32 SaaS Sales Demos that Sell!
Lecture 33 SaaS Startups Are Not Greedy Enough!
Lecture 34 SaaS Marketing Time Horizons
Lecture 35 SaaS Positioning 1
Lecture 36 Example - Bolt
Lecture 37 SaaS Positioning 2
Lecture 38 SaaS Positioning 3
Lecture 39 Automation vs Analytics
Lecture 40 Positioning - Successful Companies
Lecture 41 Meet Customers Where They're At
Lecture 42 Homepage Messaging
Lecture 43 LinkedIn Ad Example
Lecture 44 Vertical SaaS Positioning
Lecture 45 Building a Story Brand
Section 6: Market Research
Lecture 46 Prologue: Quick Market Research Hacks
Lecture 47 3 Types of Market Research
Lecture 48 3 Types of Data
Lecture 49 Shopify Example: Research Hacks Applied
Lecture 50 Two Pointers for Market Research
Lecture 51 Exploratory Research
Lecture 52 Example: Arthritis Supplement (Branding Based on Exploratory Interviews)
Lecture 53 Interviewing Potential Buyers (B2B)
Lecture 54 Writing Case Studies
Lecture 55 Case Study Interview Questions
Lecture 56 Opinion Testing
Lecture 57 Descriptive Market Research 1
Lecture 58 Descriptive Market Research 2
Lecture 59 Evidence-Based Website Copywriting
Lecture 60 Collecting B2B Survey Responses
Lecture 61 Surveying B2B Buyers (Quantitative Research)
Lecture 62 Terms to Know for the Following Lectures
Lecture 63 Diagnosing Problems 1
Lecture 64 Diagnosing Problems 2
Lecture 65 Advanced Considerations in B2B Funnels
Lecture 66 Calculating Sales Velocity
Lecture 67 Viral KPIs in LinkedIn
Lecture 68 Using LinkedIn Ads for Research?
Lecture 69 3 Classic Advertising Testing Methods
Lecture 70 Market Research Lessons from Advertising Strategy
Lecture 71 Introduction to Casual Market Research
Lecture 72 3 Things Worth Testing with Direct Response
Lecture 73 A/B Testing in Facebook
Lecture 74 Where to Use LinkedIn for Research
Lecture 75 Competitive Analysis 1
Lecture 76 Competitive Analysis 2
Lecture 77 1-Page Competitor Analysis Template
Lecture 78 Spying on Competitors' Ads (LinkedIn)
Lecture 79 Spying on Competitors' Ads (Facebook)
Lecture 80 PART 1 : Competitive Analysis
Lecture 81 PART 2 : Competitive Analysis
Lecture 82 PART 3: Competitive Analysis - Customer Captivity
Lecture 83 PART 4 : Competitive Analysis - Marketing Strategy & Tactics
Lecture 84 Introduction to Sizing Markets & Sizing Demands
Lecture 85 Investor Marketing
Lecture 86 Introduction to Market Sizing
Lecture 87 Sizing Markets with Investor Relations
Lecture 88 Sizing Markets with Social Media Advertising
Lecture 89 Estimating Demand with ProfitGuru
Lecture 90 Estimating Demand with Google Keyword Planner
Lecture 91 Be Careful with Using Views, Reviews, and Subscribers!
Lecture 92 Sizing Book Demand with KDSPY
Lecture 93 Sizing Podcast Markets
Lecture 94 Sizing Markets with Panel Data
Lecture 95 Absolute #s Matter more than Relative #s
Lecture 96 The Uniqueness Trap
Lecture 97 Introduction to Research on How Brands Grow
Lecture 98 How Brands Grow Part 1
Lecture 99 7 Rules for Brand Growth
Lecture 100 Notes from Byron Sharp
Lecture 101 Marketing Laws
Lecture 102 Ogilvy's Thoughts on Market Research
Lecture 103 Intro to Customer Decision Journey Research
Lecture 104 Customer Decision Journey Part 1
Lecture 105 Customer Decision Journey Part 2
Lecture 106 Customer Decision Journey Part 3
Lecture 107 Customer Journey's McKinsey
Lecture 108 Intro to Conversion Rate Optimization
Lecture 109 Strategic Thinking for Conversion Rate Optimization
Lecture 110 Assignment: Audience Insights
Lecture 111 On-site Surveys
Lecture 112 Survey Example
Lecture 113 Conversion Rate Optimization Mistake
Lecture 114 Easiest Way to Boost Conversion Rates
Lecture 115 Dramatic CTA Changes
Lecture 116 Levels of Testing
Lecture 117 Offer Testing
Lecture 118 Time To Convert
Lecture 119 30 Day Drip with Webinar
Lecture 120 Assignment: Webinar
Lecture 121 6 Principles
Lecture 122 Analytics Mistakes
Lecture 123 Ungated Videos
Lecture 124 Provide Options
Lecture 125 Provide Options through Retargeting
Lecture 126 Address Objections
Lecture 127 Don't Gate Your Content
Lecture 128 Testing Creative Strategies
Lecture 129 AB Testing Pages
Lecture 130 AB Testing Pages 2
Lecture 131 A/B vs A/B/N vs. Multivariate Testing
Lecture 132 General Rule of Thumb
Lecture 133 CRO Software
Lecture 134 Optimizing Based on Stages of Awareness
Lecture 135 Funnel Content Testing
Lecture 136 Funnel Example
Lecture 137 Pricing Page Testing
Lecture 138 Audio Testing
Lecture 139 PQLs
Lecture 140 Social Sign On
Lecture 141 Live Chat CRO
Lecture 142 Cancellation
Lecture 143 Interactive Content
Lecture 144 Intro to Marketing Psychology
Lecture 145 Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
Lecture 146 How to change people's minds using Jonah Berger's psychology framework
Lecture 147 How to change people's minds (psychology example)
Lecture 148 Incrementalism
Lecture 149 Reciprocity
Lecture 150 Scarcity
Lecture 151 Visibility
Lecture 152 Toilet Paper Psychology
Lecture 153 Familiarity, Likeability & Influence
Lecture 154 Product Marketing Pricing Psychology
Lecture 155 Virality
Lecture 156 Persuasion & Influence
Lecture 157 Habit Formation
Lecture 158 Intro to Finding Buyers & Partners
Lecture 159 Sales Navigator
Lecture 160 Sales Navigator Walk-Through
Lecture 161 Influencer Marketing
Lecture 162 Your list and why personas aren't adequate
Lecture 163 Pointless personas
Lecture 164 The best approach
Lecture 165 Finding or buying a list
Lecture 166 Rent a list
Lecture 167 Build a list from scratch continued
Lecture 168 Compile or build a list
Lecture 169 Your List - Conclusion
Lecture 170 Intro to Data & Media
Lecture 171 Data Driven Cold Email Insights
Lecture 172 Measuring Success
Lecture 173 Frequency, Ad Recall & Purchase Intent
Lecture 174 Brand Marketing Measurements & Mistakes
Lecture 175 A Million Impressions Campaign Example
Lecture 176 LinkedIn Advertising Benchmarks
Lecture 177 Intro to Product Marketing Analytics
Lecture 178 Measuring Success
Lecture 179 Digital Marketing Analytics Part 1
Lecture 180 Digital Marketing Analytics Part 2
Lecture 181 Customer Analytics Part 1
Lecture 182 Customer Analytics Part 2
Lecture 183 Value Propositions & Demand Generation Part 1
Lecture 184 Value Propositions & Demand Generation Part 2
Lecture 185 Product Analytics
Lecture 186 Broad Market Analytics Part 1
Lecture 187 Broad Market Analytics Part 2
Lecture 188 Pricing & Profit Part 1
Lecture 189 Pricing & Profit Part 2
Lecture 190 Advertising & Media Part 1
Lecture 191 Advertising & Media Part 2
Section 7: Product Manager Leadership Skills
Lecture 192 Introduction
Lecture 193 Team Management
Lecture 194 Executive Presence for Leaders - Part 1
Lecture 195 Executive Presence for Leaders - Part 2
Lecture 196 OPTIONAL Executive Presence Video
Lecture 197 Lead Leadership
Lecture 198 Leadership Tips
Lecture 199 Toastmasters Leadership Advice
Lecture 200 Leadership Principles & Myths 1
Lecture 201 Leadership Principles & Myths 2
Lecture 202 Leadership Principles & Myths 3
Lecture 203 Leadership Principles & Myths 4
Lecture 204 Leadership Principles & Myths 5
Lecture 205 Collaboration Leadership
Lecture 206 Presentation Slides
Lecture 207 How people evaluate you
Lecture 208 Commitments
Lecture 209 How to persuade others
Lecture 210 Principles of Persuasion - Video[link]
Lecture 211 Candor
Lecture 212 Negotiating deals
Lecture 213 Note on commitment
Lecture 214 Gaining power
Lecture 215 Powerful people
Lecture 216 Video on Power from a Stanford professor[video link]
Lecture 217 When should leaders own a decision and when should they delegate?
Lecture 218 Task-oriented vs people-oriented
Lecture 219 12-minute personality test
Lecture 220 Belbin team roles
Lecture 221 Eye contact in the workplace
Lecture 222 Body language
Lecture 223 Writing emails within a company - part 1
Lecture 224 Writing emails within a company - part 2
Lecture 225 Phone calls
Lecture 226 5 interpersonal skills and 3 communication barriers
Lecture 227 Don't send mixed signals
Lecture 228 Addressing problems assertively
Lecture 229 Praise publicly and chastise privately
Lecture 230 Giving critical feedback
Lecture 231 Encourage all personalities to talk
Lecture 232 Engaging with new people
Lecture 233 How do you respond in stressful situations
Lecture 234 Dealing with stressful conversations
Lecture 235 Communicate frequently
Lecture 236 Be generous
Lecture 237 Listen
Lecture 238 Be silent
Lecture 239 Ask open-ended questions
Lecture 240 Tips
Lecture 241 Rule #1 of Personal Branding
Lecture 242 Assignment
Lecture 243 What LinkedIn Teaches Us about Branding
Lecture 244 More on Personal Branding
Lecture 245 Assignment
Lecture 246 Personal Branding 3
Lecture 247 Fashion Matters
Lecture 248 Iconic Fashion for Building a Personal Brand
Lecture 249 Assignment
Lecture 250 When Branding Matters More
Lecture 251 Life Coach Case Study + Psychology & Influence
Lecture 252 Your Comprehensive Personal Branding Plan
Lecture 253 Personal Branding CASE STUDY
Lecture 254 Strong Point of View
Lecture 255 Influencer Outreach
Lecture 256 Assignment
Lecture 257 BLOCKBUSTERS!
Lecture 258 Being the Best Does Not Matter
Lecture 259 The FASTEST Way to Raise Your Brand Awareness
Lecture 260 Assignment
Lecture 261 How to Be More Likeable
Lecture 262 Shark Tank
Lecture 263 Assignment
Lecture 264 11 Ways to Build Your Personal Brand[Harvard Business Review]
Lecture 265 Professional Service Personal Branding
Lecture 266 Assignment
Lecture 267 Dan Lok
Lecture 268 Appendix
Section 8: Product Led Growth
Lecture 269 Product Led Growth (Wider Top of Funnel & F2P Games)
Lecture 270 Gamification: the Frontier of Product-Led Growth
Lecture 271 Jason Lemkin on Freemium
Lecture 272 Habit-forming products 2 (optional)
Lecture 273 Product Led Habit Formation
Lecture 274 A simple trick to get the behavior you want
Lecture 275 Do not require a work email!
Lecture 276 What does product-led really mean?
Lecture 277 The end user is king
Lecture 278 Usage-based trials
Lecture 279 Changing people's minds with PLG
Lecture 280 Product Led Growth with RocketReach: The Usage Experience
Lecture 281 Email nurturing after signing up for a free account - part 1
Lecture 282 Email nurturing after signing up for a free account - part 2
Lecture 283 Sample nurture emails and tips
Lecture 284 Case studies
Lecture 285 Initial sign-up process
Lecture 286 Closure
Lecture 287 Don't ask for annoying information upfront
Lecture 288 How to change people's minds
Lecture 289 Addressing objections 1
Lecture 290 Addressing objections 2
Lecture 291 Word of mouth
Lecture 292 Finding influencers
Lecture 293 Freemium vs. Free Trial
Lecture 294 Conversion benchmarks
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