Digital Marketing Strategy Bundle: 7 practical courses in 1!
Last Update: 10/2022
Duration: 14h 50m | Video: .MP4, 1280x720 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 14.2 GB
Genre: eLearning | Language: English
Grow your business with Digital Marketing, Content Marketing, Search engine optimization SEO, SMM, Email Marketing, Google Ads and Google Analytics
What you'll learn:
Build an Internet Marketing Strategy for Your Project for 2022
Increase sales with online marketing tools
Make Competitive analyses
Work with competitive analysis tools for website and social media
Work with analytics tools
Draw a portrait of a target audience
Make a media plan and budget
Form a meaningful content plan and create engaging content
Optimize content to increase search engine visibility
Promote content to get more subscribers and loyal customers
Manage your social media reputation and work with reviews
Increase your search rankings with links
Promote your website in search engines
Work with the most effective Search engine optimization SEO tools, including SimilarWeb, SemRush, Ahrefs, and Serpstat
Work with Google Analytics, GA4, GTM
Create an effective SMM Strategy for 2022
Track the effectiveness of social networks
Work with Email Marketing
Build Customer Database
Segment Database
Set up an email campaign with SendPulse
Measure email marketing performance
Create a Google Ads account
Launch and optimize successful Google Ads Campaigns
Create Google Ads Bidding Strategies
Write an ad and ad extensions
Use Google Trends to understand the search-demand seasonality
Work with Google Ads Editor
Launch remarketing ads campaign to convert, up-sell, and retain customers
Monitor Ads Performance
Requirements
No special requirements
Completion of the practical tasks increases the effectiveness of this digital marketing course.
It is preferable that you have an online project that you are currently working on so that you can implement the digital marketing skills you have learned.
Description
Do you want to grow your business online? Do you need to get complete knowledge of digital marketing strategy to increase traffic, conversion, and sales? This is a complete course Digital Marketing Strategy Bundle: 7 practical courses in 1 for you to master digital marketing.
This Bundle of 7-in-1 practical digital marketing courses includes
1. DIGITAL MARKETING STRATEGY. How to grow your business with digital marketing?
Strategical 7 questions to answer to build a successful digital marketing strategy: Mission, Vision, Product, Target Audience, Competitors, Traffic Sources, Metrics, and Optimization. Media Planning and Budgeting.
After completing this digital marketing course, you will be able to
Build a Digital Marketing Strategy for your project for the next 2022 year
Understand the fundamental principles of digital marketing
Make a competitive analysis and marketing research
Work with web analytics, search engines, and social media tools
Draw a portrait of a target audience
Find effective traffic tools for your niche
Make a media plan and budget
Find the right online marketing tools to increase sales
Analyze and gain organic traffic from search engines
Develop search engine optimization, paid advertising, and content marketing strategy to outsmart your competition
Construct a CRO strategy, put metrics together, test and assess key components, and more
2. CONTENT MARKETING STRATEGY. How to create content that sells!
What content to create, where to publish and how to promote it? Content Marketing for B2B. How to create a Content Plan?
After completing this digital marketing course, you will be able to
Create a content marketing strategy
Find a target audience and create relevant content for it
Form a content plan
Create popular content that sells
Get more subscribers and loyal customers by using engaging content
Optimize content for search engine optimization, and good search engine visibility
Master popular digital marketing, social media marketing, and search engine optimization analysis services and tools
Perform search engine marketing to be ranked higher in search engines, including searching and implementing the most relevant keywords
3. SEARCH ENGINE OPTIMISATION. How to gain organic traffic from search engines?
Basic Search engine optimization SEO tools. Website and content. Internal and external Search engine optimization SEO.
After completing this digital marketing course, you will be able to
Build an effective Search engine optimization SEO strategy for promoting your website in search engines
Analyze and gain organic traffic from search engines
Work with analytical tools
Choose effective keywords
Build links
Conduct an effective competitor and link profile analysis
Analyze competitors' content, backlinks, keywords
Use proxies and identify what can help you deal with them correctly
4. SOCIAL MEDIA MARKETING STRATEGY. How to grow your business with SMM?
Social Media Analysis. Metrics to Measure in social media marketing. Content creation and promotion. Social media reputation management. Build a social media promotion strategy for your project
After completing this digital marketing course, you will be able to
Conduct an SMM competitive analysis
Use SMM analytic tools
Compose a portrait of your target audience of your social media users
Track sales using social media
Make a Social Media content plan
Promote content on Social Media
Work with influencers, and communities for content seeding
Perform social media reputation management
Work with reviews and deal with negativity on social media
5. GOOGLE ANALYTICS. How to improve your Marketing?
Performance indicators of attraction and conversion. Google Analytics and GTM set-up. E-commerce analytics set-up.
After completing this digital marketing course, you will be able to
Make digital marketing decisions based on google analytics data
Work with Google Analytics
Combine your Google Analytics and Google Ads accounts
Customize goals and events
Understand reach, conversion, and transactional analytics metrics
Work with e-commerce modules
Set up data transfers for advertising costs
Create and understand automatic custom reports
Configure custom alerts
Customize segments, simply collecting and using data from the users of your digital marketing properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.
Customize filters to track, exclude, or show specific data in your reporting. Filters are great for measuring visits to subdomains, determining the success of ad campaigns, and even filtering out bots and internal traffic (like your own IP address) to focus on real visits.
Set up calculated indicators
6. EMAIL MARKETING: an Effective Tool to Generate More Sales!
Reasons why customers subscribe to emails. Types of emails. Anatomy of an email letter. Database segmentation. Email campaign analysis. Personal data protection and Privacy Policy (GDPR). Chatbots
After completing this digital marketing course, you will be able to
Build Customer Database
Segment Database
Design the first email with SendPulse
Design the first subscription form with SendPulse
Avoid emails going into spam
Measure email marketing performance
Work with Google Postmaster
Tag links with URL Builder
Shorten links with Bit. ly
7. GOOGLE ADS. How to drive sales with PPC!
Get started with Google Ads and launch effective campaigns to reach new customers and grow your business online.
After completing this digital marketing course, you will be able to
Create a Google Ads account
Launch and optimize successful Google Ads Campaigns
Increase targeted traffic to the website and landing page
Create Google Ads Bidding Strategies
Set up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
Write an ad and ad extensions
Conduct keywords research and group keywords
Determine a budget based on the keyword research
Use Google Trends to understand the search-demand seasonality
Work with Google Ads Editor
Launch remarketing ads campaign to convert, up-sell, and retain customers
Check website speed and mobile-friendliness
Monitor Ads Performance
Why should you choose this digital marketing course?
You will learn digital marketing online from top internet marketing professionals
We are industry experts! We have over 12 years of experience in digital marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.
My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others.
More than 1,500 successful digital marketing strategies and digital marketing campaigns are launched by us.
Over 200,000 digital marketing specialists enrolled in our online digital marketing courses.
This course is suitable for both beginners and experts in digital marketing managers.
The course comes with detailed visuals and in-depth videos, made on the basis of more than 15 years of digital marketing expertise.
You will get a digital marketing certification from Udemy upon completion of this digital marketing.
Students who have already completed this digital marketing training, work at the biggest international companies, such as Huawei, Ciklum, Metro, Auchan, oca-Cola, and Sanofi.
What else do you get in this course?
Lifetime access to this digital marketing training and its updates
Structured lessons with practical exercises and digital marketing concepts
Course presentation to implement all knowledge in your digital marketing strategy
Valuable checklists and templates to improve and launch your digital marketing strategy(digital marketing strategy template, content plan checklist, web analytics checklist, Search engine optimization SEO checklist, Social Media Marketing template)
TOP Digital Marketing Blogs List
TOP Digital Marketing Books List
TOP Digital YouTube Marketing Channels List
TOP Google's Tools for Digital Marketer List
TOP Tools for Digital Marketer List
Weekly educational and promotional announcements about trends, digital tools, tips, forecasts, and hacks in digital marketing, Google Analytics, Google Ads, email marketing, search engine optimization, social media marketing, data analytics, etc.
A free copy of my digital marketing strategy book Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In this book for digital marketing managers, I cover the following topics in depth: digital marketing strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, Search engine optimization SEO, PPC advertising, promotion for social networks, Google Analytics, Google Ads, email marketing, and case studies. This online book will help to get a digital marketing certificate, further your career, and implement all your digital marketing efforts.
A certificate from Udemy upon completion of this digital marketing course.
Enroll now!
There's no time to lose! Every minute you are losing countless leads and sales!
You have nothing to lose and everything to gain. This 7 courses bundle comes with a 30-day money-back guarantee!
Want to start now? Click the "Buy now" button to start building and implementing successful digital marketing to grow your business online today!
Who this course is for
Everyone who wants to master online marketing, launch an effective digital marketing strategy, develop online businesses, and increase sales and profit.
People who are interested in learning an online profession This digital marketing course will allow you to gain the skills and digital marketing certification needed for a successful career in digital marketing.
Marketers This digital marketing training lets you extend your skills to include marketing in a digital context, allowing you to better serve your clients as a marketing specialist.
Entrepreneurs Entrepreneurs can use their new knowledge from this Digital Marketing bundle to run their own online digital marketing until they have the funds to hire a digital marketing specialist.
Internet marketers - This course, created by industry experts, will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your digital marketing career.
Search engine optimization SEO specialists - This complete digital marketing training will help you ensure that your Search engine optimization SEO skills are up-to-date and help you market yourself to clients, furthering your career.
Content marketers - after completing this digital marketing course, you will learn how to create a content plan based on content marketing strategy. You will know how to work with keyword analysis tools, and based on data, create popular content that sells.
SMM specialists - this online course will help you to build your social media presence, and make you a master of creating relevant content for your target audience and followers on media.
Homepage
https://www.udemy.com/course/digital-marketing-strategy-from-scratch-course
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