Account-Based Marketing: The ABM Blueprint for B2B Success
Published 12/2023
Created by Course Glide
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 6 Lectures ( 2h 2m ) | Size: 1.3 GB
Account-Based Marketing: Master the techniques to convert high-value accounts with Account-Based Marketing (ABM)
What you'll learn
Master ABM Fundamentals: Define ABM, its evolution, its importance, and compare it to traditional marketing
Build a Strong ABM Foundation: Learn key terminology, align sales & marketing, set targets & KPIs, and understand buyer requirements.
Develop a Strategic ABM Framework: Tier & segment accounts, identify & prioritize high-value accounts, and utilize ABM data & account-based selling strategies.
Master ABM Campaigns: Target, nurture, close & retain high-value clients. Leverage partnerships & unlock growth.
Optimize & Advance Your ABM: Tech, insights, targeting & organizational mastery for next-level growth. (159 characters)
Requirements
Basic understanding of marketing concepts and terminology
Desire to learn and implement ABM strategies in a practical setting
Description
Unlock the potential of Account-Based Marketing (ABM) to build lasting partnerships and drive sustainable growth.This comprehensive course provides you with the knowledge and practical skills necessary to master Account-Based Marketing (ABM) and achieve significant growth in your B2B marketing efforts. You will gain a deep understanding of ABM concepts, explore its historical evolution and relevance in today's marketing landscape. You will learn how to develop a strong foundation for ABM by aligning sales and marketing, setting clear targets and KPIs, and understanding your target accounts' needs.This course will guide you through the process of building a strategic ABM framework, including target account selection, campaign execution, and measurement. You will discover how to create personalized marketing campaigns, leverage partnerships, and implement effective nurturing, qualification, and closing strategies specifically tailored to your high-value accounts.Furthermore, the course delves into the critical role of technology in supporting your ABM efforts, offering guidance on choosing the right tools and technologies to optimize your tech stack. You will learn how to analyze your ABM results and measure its effectiveness, gaining valuable insights to refine your strategy for continuous improvement.This course also equips you with advanced ABM tactics, such as "big fish hunting" strategies for targeting strategic accounts and optimizing your organizational structure for successful ABM implementation. By the end of this course, you will have a comprehensive understanding of ABM and its potential to transform your B2B marketing success. You will be equipped with the knowledge, skills, and confidence to implement an effective ABM strategy in your organization and achieve your desired growth objectives.Enroll today and unlock the power of ABM to take your B2B marketing to the next level!
Who this course is for
Marketing professionals seeking to master ABM strategies
Sales professionals looking to enhance their understanding of ABM and its impact on sales pipeline generation
Business owners and executives who want to leverage ABM for business growth
Anyone interested in learning about the latest trends and best practices in B2B marketing
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