Saas Product Management Become A Saas Pm

Free download скачать Saas Product Management Become A Saas Pm
Published 2/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 4.81 GB | Duration: 12h 57m
Mastering SaaS Product Strategy: From Vision to Execution

What you'll learn
Understand the role and responsibilities of a Product Manager in a SaaS environment.
Gain insight into the daily activities of a Product Manager and the dynamics of a product team.
Learn the product development process from ideation to launch.
Introduction to product strategy and how to develop a compelling product strategy for SaaS applications.
Learn to outline problems, identify user personas, and understand customer needs through user interviews.
Create product vision statements and vision boards specific to SaaS apps.
Apply frameworks like the Product Strategy Stack with a case study on HubSpot.
Understand and map out customer empathy maps and user journey maps for better product design.
Grasp the concept of Jobs-to-be-Done to focus on customer needs.
Estimate market size and define product goals using the OKR framework.
Learn to distinguish your product with unique differentiators and success metrics.
Apply the AARRR Pirate Metric Framework and identify North Star Metrics for a SaaS app.
Breakdown features and create a feature list for SaaS applications.
Get hands-on with the Scrum methodology through practical exercises on product roadmap planning and sprint retrospectives.
Understand Agile software development principles, Scrum workflows, and how to manage product backlogs in JIRA.
Learn product planning, release management, and how to craft effective user stories and tasks.
Dive into product analytics for decision-making, including user behavior tracking and product metrics.
Master the use of Mixpanel for in-depth product analytics and user cohort analysis.
Gain practical skills in Microsoft Excel specific to product management needs, like pivot tables and chart creation.
Requirements
Basic understanding of the software development lifecycle and Agile methodologies.
Familiarity with basic business and marketing concepts.
Interest in product management and SaaS products.
Access to a computer with internet connection to use software tools like JIRA, Mixpanel, and Microsoft Excel.
No prior programming knowledge required, but a willingness to learn the basics of HTML, CSS, and JavaScript is beneficial.
Description
Whether you're on the path to becoming a product manager, already navigating the bustling world of SaaS, or simply intrigued by the nuances of managing cloud-based software products, this course is tailored just for you. It's brimming with all the critical insights, strategies, and hands-on knowledge you need to excel in the SaaS domain. From understanding the basics of product management to mastering the art of SaaS product strategy, development, and analytics, we've got you covered. Prepare to dive deep into the intricacies of SaaS, learning from industry giants like HubSpot, and emerge ready to conquer the SaaS universe with confidence!What You'll Learn:Introduction to Product Management: Kickstart your journey with the fundamentals of product management. Understand what a product is, the role of a product manager, the intricacies of product teams, and get a glimpse into the day-to-day life of a product manager.Product Strategy Development: Forge a robust product strategy, exploring topics like product strategy stack, crafting a product vision, creating a product vision board, and understanding market size. Leverage exercises to apply concepts such as user persona development, empathy mapping, and jobs-to-be-done framework with a focus on SaaS applications like HubSpot.Scrum and Agile Methodologies: Gain proficiency in Scrum and Agile methodologies through practical exercises. Learn to create product roadmaps, manage sprints, and conduct retrospective meetings, preparing you to implement agile planning and execution in your projects.Product Planning and Release Management: Delve into the essentials of product planning and release management. Get acquainted with Scrum methodology, Agile software development, and tools like JIRA for managing product backlogs, crafting user stories, and developing roadmaps.Product Analytics for Decision Making: Elevate your decision-making skills with product analytics. Learn the distinctions between marketing and product analytics, understand user behavior tracking, and get hands-on with tools like Mixpanel and Google Analytics to measure product value and define success metrics.Microsoft Excel for Product Managers: Sharpen your analytical skills with Microsoft Excel, mastering pivot tables, VLOOKUP, and chart creation to effectively analyze and present product data.Technology for Product Managers: Demystify the technological aspects crucial for SaaS product managers. From understanding how the internet works to integrating APIs into your SaaS applications, this module empowers you with the technical know-how essential for the SaaS environment.Course Structure:Section 1: Foundations of SaaS Product ManagementExplore the essence of product management, the role and responsibilities of a product manager, and the dynamics of product teams in the SaaS context.Section 2: Crafting Your SaaS Product StrategyDive into building a comprehensive product strategy with exercises centered around real-world SaaS examples like HubSpot, focusing on user personas, empathy maps, and product vision statements.Section 3: Agile and Scrum in SaaSPractical exercises guide you through the application of Scrum and Agile methodologies to SaaS product management, enhancing your planning and execution skills.Section 4: Mastering Product Planning and Release ManagementGet to grips with Scrum, Agile development, and using JIRA for effective product planning, backlog management, and release scheduling.Section 5: Leveraging Analytics in Product ManagementUnderstand how to apply product analytics for insightful decision-making, using tools and techniques to analyze user behavior and product performance.Section 6: Excel Proficiency for Product ManagersEnhance your data analysis and presentation skills with Excel, learning to utilize pivot tables, VLOOKUP, and charts for product data analysis.Section 7: Technology Essentials for Product ManagersEquip yourself with the necessary technical knowledge, from the basics of internet operations to developing web apps, crucial for managing SaaS products effectively.Who This Course Is For:Aspiring product managers seeking to carve a niche in the SaaS industry.Experienced product managers aiming to deepen their expertise in SaaS product management.Professionals transitioning to product management roles from software development, business analysis, UX/UI design, and other tech-related fields.SaaS entrepreneurs and startup founders looking to develop competitive and innovative SaaS products.Anyone interested in understanding the intricacies of SaaS product management, product strategy, and agile methodologies.Enroll NowBy the end of this course, you will possess a deep understanding of SaaS product management, from conceptualizing and strategizing to executing and analyzing SaaS products. Whether you aspire to advance in your product management career or embark on creating your SaaS startup, this course equips you with the knowledge, tools, and confidence needed to succeed. Enroll now and step into the world of SaaS product management with clarity and competence.
Overview
Section 1: Introduction
Lecture 1 What is a Product
Lecture 2 Who is a Product Manager
Lecture 3 What does Product Manager's do
Lecture 4 Product Team
Lecture 5 Day in the Life of a Product Manager
Lecture 6 Product Development Process
Lecture 7 Course Workbook Introduction
Lecture 8 download скачать and Solve the workbook
Section 2: Product Strategy
Lecture 9 Introduction to Product Strategy
Lecture 10 Product Strategy Stack
Lecture 11 Product Strategy Stack - SaaS (Hubspot)
Lecture 12 Excercise 1 Product Charter
Lecture 13 Product Vision
Lecture 14 Product Vision Statement for SaaS App
Lecture 15 Product Vision Board
Lecture 16 Excercise 2 Priduct Vision Board
Lecture 17 What is Product Strategy
Lecture 18 Step 1 Outline the Problem
Lecture 19 User Interview for User Persona for the SaaS App
Lecture 20 Step 2 Identify your User Persona
Lecture 21 User Persona - SaaS (Hubspot)
Lecture 22 Excercise 3 User Persona
Lecture 23 Customer Empathy Map
Lecture 24 Customer Empathy Map - SaaS (Hubspot)
Lecture 25 Excercise 4 Customer Empathy Map
Lecture 26 User Journey Map
Lecture 27 Excercise 5 User Journey Map
Lecture 28 Jobs-to-be-Done
Lecture 29 Jobs-to-be-done Part 2 - SaaS
Lecture 30 Excercise 6 Jobs-to-be-done
Lecture 31 Step 3 Introduction to Market Size
Lecture 32 Estimating the Market Size
Lecture 33 Excercise 7 Market size
Lecture 34 Step 4 Introduction to Product Goal
Lecture 35 Goal Statement for a SaaS App
Lecture 36 OKR (Objective key Results) - SaaS
Lecture 37 Excercise 8 Objective Key Results (OKRs)
Lecture 38 Step 5 Introduction to Product Differentiator
Lecture 39 Product Differentiator in a SaaS App
Lecture 40 Step 6 How to define Success Metrics for the Product
Lecture 41 AARRR Pirate Metric Framework
Lecture 42 North Star Metric for a SaaS App
Lecture 43 Step 7 Feature Breakdown List for a SaaS App
Lecture 44 Excercise 8 Business Model Canvas
Lecture 45 Summarising Product Strategy for SaaS - Hubspot
Lecture 46 Summary of Product Strategy Module
Section 3: Scrum Methdaology
Lecture 47 Excercise 1 GO Product Roadmap
Lecture 48 Excercise 2 Build your Agile Roadmap
Lecture 49 Excercise 3 Brainstorming Session
Lecture 50 Excercise 4 User Story
Lecture 51 Excercise 5 Acceptance Criteria
Lecture 52 Excercise 6 Sprint Roadmap Planning
Lecture 53 Excercise 7 Sprint Retrospective Meeting
Lecture 54 Excercise 8 Setting Product Goal and Sucess Metrics
Lecture 55 Excercise 9 One Metric that Matters (OMTM)
Section 4: Product Planning and Release Management
Lecture 56 Introduction to Scrum Methodology and Agile Software Development
Lecture 57 Agile like i am 5
Lecture 58 Agile Software Development
Lecture 59 Agile Manifesto and 12 Principles
Lecture 60 Scrum events, workflows, and artifacts
Lecture 61 Introduction to Product Roadmap and Delivery
Lecture 62 Life of a Product manager
Section 5: Product Analytics for Decision Making
Lecture 63 Introduction
Lecture 64 Introduction to User behavior tracking
Lecture 65 Marketing Analytics Vs Product Analytics
Lecture 66 Introduction to Product Analytics
Lecture 67 Introduction to Mixpanel
Lecture 68 How to do Measure Product Value
Lecture 69 Assignment
Lecture 70 Types of Users and User cohorts
Lecture 71 Value moment
Lecture 72 Types of Users
Lecture 73 What is Value exchange
Lecture 74 Product Metrics Masterclass
Lecture 75 Product Metrics and User Journey
Lecture 76 Product Metrics across industries
Lecture 77 North Star Metric
Lecture 78 Introduction to Google Analytics
Lecture 79 Setting up Mixpanel
Lecture 80 Understand Mixpanel insight, funnels and user cohorts
Lecture 81 Mixpanel for SaaS Product Managers
Section 6: Microsoft Excel for Product Managers
Lecture 82 Introduction to Microsoft Excel
Lecture 83 How to Use Pivot Table in excel
Lecture 84 Vlookup in excel
Lecture 85 Pivot table Part 2
Lecture 86 Assignment
Lecture 87 Types of charts
Lecture 88 Charts in microsoft excel
Section 7: Technology for Product Managers
Lecture 89 Introduction
Lecture 90 How does your internet work?
Lecture 91 What is DNS and who are ISP?
Lecture 92 Client - Server Model
Lecture 93 Internet Protocols
Lecture 94 Introduction to Webpage
Lecture 95 Components of a Webpage
Lecture 96 HTML, CSS and JS in a Webpage
Lecture 97 Introduction to Figma
Lecture 98 Weather app UI in Figma
Lecture 99 CSS Box Model
Lecture 100 Building Weather app with HTML, CSS and Javascript
Lecture 101 Expain API like i am 5
Lecture 102 Real world example of APIs
Lecture 103 Everything about APIs and Postman
Aspiring Product Managers wanting to break into the SaaS industry.,Current Product Managers looking to deepen their knowledge in SaaS product strategies and analytics.,Software Developers and Designers interested in transitioning to product management roles.,Business Analysts and Marketers seeking to understand product management in a tech environment.,Entrepreneurs and Startup Founders aiming to build successful SaaS products.,Project Managers wanting to adopt Agile and Scrum methodologies in their projects.,Data Analysts and Business Intelligence professionals interested in product analytics.,UX/UI Designers looking to align design practices with product strategy and user needs.,Anyone with a keen interest in learning how digital products are managed from conception through to market success.
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