Mba In A Box Business Lessons From A СЕО (Поисковая оптимизация SEO

Free download скачать Mba In A Box Business Lessons From A СЕО (Поисковая оптимизация SEO
Last updated 6/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.18 GB | Duration: 11h 26m
A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation

What you'll learn
Receive an 'MBA in a Box' certificate of completion
Acquire the same business acumen as MBA graduates
How to start a company from scratch
Understand how a business functions and what makes a company successful
Get promoted and be ready for a managerial role
Transition into a career requiring solid business knowledge
Be able to perform an industry analysis
Understand what the critical success factors in an industry are
Carry out SWOT analysis
Use Michael Porter's Five Forces model
Apply Game theory in real-life business situations
Understand what a competitive advantage is and how to acquire it
Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
Apply best practices when managing people
Understand how to recruit, select, onboard, develop, and motivate employees
Carry out effective marketing research
Perform market segmentation
Select the right target client group
Set up the 4 Ps of Marketing in a coherent way
Calculate Customer-Lifetime-Value
Understand financials
Be able to read and prepare the three financial statements - P&L, Balance Sheet, and Cash Flow
Perform financial statement analysis
Calculate cash flows
Become a master negotiator
Enlarge the pie for all negotiating parties
Have experience and be aware of different negotiating tactics
Expand the pie for all negotiating parties
Requirements
Absolutely no experience is required. We will start from the basics and gradually build up your knowledge. Everything is in the course.
A willingness to learn and practice
Description
Welcome to MBA in a box: Business lessons from a СЕО (Поисковая оптимизация SEO! This is the only online course you need to acquire the business acumen to
Start up your own business
Grow your existing venture
Take your career to the next level
Get promoted and apply managerial, financial, marketing, decision-making and negotiation skills in the real business world
Have an all-around view of why some companies (and people) succeed when doing business and others do not
This training program covers the same useful information and real-life business know-how MBA graduates acquire throughout their studies in top-tier business schools. We have even made it more interactive by preparing a gamebook for you. Learning business and finance need not be boring! The gamebook will test what you have learned and will simulate a real-world environment in which your decisions as a business executive will have real monetary consequences for a company. Can you think of any better way to reinforce what you have learned? An exciting journey from A-Z. If you are a complete beginner and you know nothing about business or finance, don't worry at all! In each of the five main modules of the course, we start from the very basics and will gradually build up your knowledge. The course contains plenty of real-life examples and case studies that make it easy to understand. Five modules MBA in a box is a collection of the five courses that are most frequently taught to MBA students. We have carried out extensive research and explored the curriculums of the most successful MBA programs around the world including Harvard Business School, Wharton School of the University of Pennsylvania, INSEAD, Booth School of Business, London Business School and others. This is the reason the following modules have been included in this program: Business Strategy Management and HR Management Marketing Communications and Marketing Management Accounting and Financial Statement Analysis Decision Making, Persuasion, and Negotiation Teaching is our passion For over six months, we worked hard to create the best possible MBA course that will deliver the most value for you. We want you to succeed, which is why the course tries to be as engaging as possible. High-quality animations, superb course materials, a gamebook simulation, quiz questions, handouts and course notes, as well as a glossary with new terms are some of the extra perks you will get by subscribing. What makes this course different from the rest of the Business courses out there? High-quality production - HD video and animations (This isn't a collection of boring lectures!) Knowledgeable instructor (СЕО (Поисковая оптимизация SEO of an 8-digit business) Complete training - we will cover all major topics and skills you need to become an entrepreneur, a successful investor, or a business executive Extensive Case Studies that will help you reinforce everything that you've learned Gamebook - solve our Gamebook and make this course an interactive experience to test what you've learned while taking the course Excellent support - if you don't understand a concept or you simply want to drop us a line, you'll receive an answer within 1 business day Dynamic - we don't want to waste your time! The instructor keeps up a very good pace throughout the whole course Bonus prizes - upon completion of 50% and 100% of the course, you will receive two bonus gifts Why do you need these skills? Salary/Income - it is not a coincidence that MBA graduates earn 40% more than their peers - they have the skills and knowledge that allow them to see the bigger picture. This course will give the same to you - a holistic view of why certain businesses succeed and what needs to be done to improve their performancePromotions - MBA students acquire valuable technical skills, which makes them the leading candidates for senior roles within corporations Secure Future - there is a high demand for skilled business executives in the job market, and you won't have to be concerned about finding a job This course comes with Udemy's 30 day no-questions-asked money back guarantee. So, you have nothing to lose! Get the course today by clicking the 'Buy now' button. This will be one of the best decisions of your entire career!
Overview
Section 1: MBA in a Box: Introduction
Lecture 1 What does the course cover?
Lecture 2 MBA in a Box: The Gamebook - download скачать it here
Section 2: Strategy: An Introduction
Lecture 3 The role of Strategy and what makes a Strategy successful
Lecture 4 The difference between Corporate and Business Strategy
Lecture 5 The importance of the Mission, Vision, Goals, and Values statements
Section 3: Strategy: The industry life cycle model
Lecture 6 The four stages of the industry life cycle model - An introduction
Lecture 7 The strategic importance of the industry life cycle model
Lecture 8 The Introduction stage - A new industry is born
Lecture 9 The Growth stage - An industry in its expansion phase
Lecture 10 The Maturity stage - An industry at its peak
Lecture 11 The Decline stage - An obsolete industry
Section 4: Strategy: Porter's Five Forces model - The competitive dynamics in an industry
Lecture 12 Michael Porter's Five Forces model
Lecture 13 The threat of new entrants
Lecture 14 The threat of substitute products
Lecture 15 The intensity of current competition
Lecture 16 The bargaining power of suppliers
Lecture 17 The bargaining power of clients
Lecture 18 Porter's Five Forces framework applied in practice
Section 5: Strategy: Game Theory - Studying the interaction between multiple parties
Lecture 19 An introduction to Game Theory
Lecture 20 Zero-sum games - approaching situations with a win-lose perspective
Lecture 21 Non-zero-sum games - considering both cooperation and confrontation
Lecture 22 Tobacco companies - a real-life example of Game Theory application
Section 6: Strategy: Focusing on the inside of a business
Lecture 23 Focusing on the inside of a business - An Introduction
Lecture 24 A company's life cycle model - what should be done at different stages
Section 7: Strategy: Acquiring a competitive advantage
Lecture 25 The quest for a competitive advantage - An Introduction
Lecture 26 The importance of building a sustainable competitive advantage
Lecture 27 The role of resources and capabilities
Lecture 28 Acquiring an actual competitive advantage
Section 8: Strategy: The three main competitive strategies
Lecture 29 The three main competitive strategies
Lecture 30 Cost leadership - sell cheap
Lecture 31 Differentiation - be different
Lecture 32 Niche (Focus) strategy - find your niche market
Lecture 33 The danger of hybrid strategies
Section 9: Strategy: Corporate growth strategies
Lecture 34 The types of growth opportunities companies pursue
Lecture 35 Organic growth - building a solid foundation
Lecture 36 Inorganic growth - leveraging M&A transactions
Lecture 37 Horizontal integration
Lecture 38 Vertical integration
Section 10: Strategy: The SWOT analysis framework
Lecture 39 An introduction to SWOT analysis
Lecture 40 SWOT analysis in practice - Starbucks
Section 11: Strategy: Tesla - practical case study
Lecture 41 Why a case study on Tesla?
Lecture 42 Tesla's mission and vision statements
Lecture 43 Industry analysis - The electric vehicles market
Lecture 44 More than an auto producer
Lecture 45 Porter's five forces analysis for Tesla
Lecture 46 The company life cycle model
Lecture 47 Why Tesla resembles Apple: A focus on Tesla's competitive advantages
Lecture 48 The relationship between Tesla and SpaceX
Lecture 49 Competitive strategy
Lecture 50 Tesla SWOT analysis
Lecture 51 Personal branding techniques used by Elon Musk
Lecture 52 How Elon Musk's personal branding helped Tesla's business
Section 12: Management: An Introduction
Lecture 53 What are we going to see next
Lecture 54 Why are managers needed in an organization?
Lecture 55 What makes for a good manager?
Lecture 56 The different types of managerial roles
Lecture 57 A manager's main functions
Section 13: Management: The Planning function
Lecture 58 An introduction to planning
Lecture 59 The objectives pyramid
Lecture 60 Creating smart objectives - the SMART framework
Lecture 61 Performing environmental scanning - competitor research at its best
Lecture 62 Financial planning - break-even calculations
Lecture 63 Budgeting
Lecture 64 Project management
Section 14: Management: The Organization function
Lecture 65 An Introduction to the principles of organization
Lecture 66 The role of Human Resources
Lecture 67 Planning HR needs
Section 15: Management: The Staffing function - Pre-Hire activities
Lecture 68 Recruitment of personnel - finding the right people who will help you succeed
Lecture 69 The selection process
Lecture 70 Meeting the candidate
Section 16: Management: The Staffing function - Post-Hire activities
Lecture 71 Onboarding of selected candidates
Lecture 72 The importance of Learning and Development opportunities
Lecture 73 Giving productive feedback to employees
Lecture 74 Organizing the performance appraisal meeting
Lecture 75 Introducing fair compensation mechanisms
Section 17: Management: The Leading function
Lecture 76 Motivating employees - the core principles
Lecture 77 Proven employee motivation tactics
Lecture 78 Stress relief tactics
Lecture 79 Terminating employee contracts
Section 18: Marketing: An Introduction
Lecture 80 Introduction to Marketing
Lecture 81 What is Marketing's role?
Lecture 82 Who works in Marketing?
Lecture 83 Marketing's key processes
Section 19: Marketing: Building a Marketing Strategy
Lecture 84 What is a marketing plan?
Lecture 85 The psychology of customers - needs, wants, and demands
Lecture 86 Conducting marketing research
Lecture 87 The different stages of marketing research
Lecture 88 Collecting primary data for marketing research
Lecture 89 Performing client segmentation
Lecture 90 Choosing a target customer group
Section 20: Marketing: How to set up an effective Marketing Mix
Lecture 91 The four Ps of Marketing and their importance
Section 21: Marketing: How to set up an effective Marketing Mix - Product decisions
Lecture 92 The product concept
Lecture 93 Classifying a firm's products
Lecture 94 The typical product life cycle
Lecture 95 Product branding
Lecture 96 Product packaging
Section 22: Marketing: How to set up an effective Marketing Mix - Pricing decisions
Lecture 97 The variables influencing product pricing
Lecture 98 The demand curve
Lecture 99 Performing break-even calculations
Section 23: Marketing: How to set up an effective Marketing Mix - Place decisions
Lecture 100 Setting up product distribution
Lecture 101 Types of distribution channels
Lecture 102 The advent of e-commerce
Section 24: Marketing: How to set up an effective Marketing Mix - Promotion decisions
Lecture 103 The essence of marketing promotion
Lecture 104 Creating a marketing campaign
Lecture 105 The importance of social media
Section 25: Marketing: How to set up an effective Marketing Mix - A dynamic concept
Lecture 106 The four Ps of Marketing - A dynamic concept
Section 26: Marketing: Marketing strategy in the long run
Lecture 107 Allocating the funds available for Marketing - The budgeting exercise
Lecture 108 Using KPIs to improve decision-making
Lecture 109 Short-term vs. Long-term marketing goals
Lecture 110 Interpreting and calculating the Customer-Lifetime-Value formula
Lecture 111 Case study: Coca-Cola and Christmas
Section 27: Tesla's marketing
Lecture 112 Intro to Tesla marketing
Lecture 113 Tesla's segmentation problem
Lecture 114 A proof of Tesla's brand strength
Lecture 115 Tesla's pricing
Lecture 116 Before or after savings?
Lecture 117 Tesla's distribution strategy
Section 28: Accounting: An Introduction
Lecture 118 Why do we need to learn Accounting?
Lecture 119 How important is Bookkeeping?
Lecture 120 The essence of Financial Accounting - Why is it helpful to investors?
Section 29: P&L, Balance Sheet and Cash Flow - The three main financial statements
Lecture 121 The three main statements - An overview
Lecture 122 The ingredients of the P&L statement
Lecture 123 The building blocks of the Balance Sheet
Section 30: Revenue and cost recognition principles - This is how we register financials
Lecture 124 Revenue recognition principles
Lecture 125 Expense recognition principles
Lecture 126 Historical cost and Fair Value Accounting
Section 31: Accounting: The fundamental Accounting principles you will need in business
Lecture 127 The Accounting equation - A must for anyone who wants to understand financials
Lecture 128 General and subsidiary ledgers - How bookkeeping is organized
Lecture 129 Debits and credits - much easier than it sounds
Lecture 130 The P&L T-accounts
Lecture 131 D&A - How is it calculated
Lecture 132 The double entry bookkeeping principle - You need to understand it well!
Section 32: A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet
Lecture 133 Accounting Case Study Part 1
Lecture 134 Accounting Case Study Part 2
Lecture 135 Accounting Case Study Part 3
Lecture 136 Accounting Case Study Part 4
Lecture 137 Course Challenge - Build a P&L and Balance Sheet from scratch
Section 33: Accounting: Understanding how to calculate cash flow
Lecture 138 Calculating cash flow and seeing if a business is making money
Lecture 139 Dissecting a cash flow statement
Lecture 140 Cash flow computation techniques - The direct method
Lecture 141 Cash flow computation techniques - The indirect method
Lecture 142 Here's how we can calculate cash flow
Section 34: Accounting: The importance of timing when registering financials
Lecture 143 Revenue and expense recognition
Lecture 144 Profit is different than cash - please remember that
Lecture 145 The timing of payments - this is how business owners can improve their cash flow
Lecture 146 The different types of accruals that may arise in an accounting transaction
Section 35: Accounting: An introduction to Financial Reporting
Lecture 147 Working with financial statements
Lecture 148 Let's take a look at P&G's financial statement
Lecture 149 Who ensures the numbers in financial statements have been prepared correctly?
Section 36: Accounting: Financial statement analysis in practice
Lecture 150 The four dimensions of financial statement analysis
Lecture 151 Calculating subtotals, totals and year-on-year growth
Lecture 152 The mechanics of financial statement analysis
Lecture 153 Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis
Lecture 154 Understanding how to calculate "Days": DSO, DPO, and DIO
Lecture 155 Financial ratios that are helpful to investors
Lecture 156 Financial statement analysis in practice: Analyzing P&G's financials (part 1)
Lecture 157 Financial statement analysis in practice: Analyzing P&G's financials (part 2)
Section 37: Negotiation: An Introduction
Lecture 158 Intro to Negotiation
Lecture 159 Why is negotiation a core managerial skill?
Lecture 160 Why are people bad negotiators?
Section 38: Negotiation: The negotiation toolbox
Lecture 161 Understanding BATNA
Lecture 162 Reservation point and the Bargaining range
Section 39: Negotiation: The importance of preparation
Lecture 163 Assessing yourself
Lecture 164 Assessing your opponent
Lecture 165 Assessing the situation
Section 40: Negotiation: Types of negotiation
Lecture 166 Distributive negotiations (Slicing the pie)
Lecture 167 Distributive strategies (Pie-slicing strategies)
Lecture 168 Interest-based bargaining
Lecture 169 Interest-based negotiation strategies
Lecture 170 Claiming
Lecture 171 Choosing the correct negotiation strategy
Section 41: Negotiation subtleties that will help you in the long run
Lecture 172 Aversive tactics and protecting yourself from them
Lecture 173 Conflict resolution
Lecture 174 Establishing trust
Lecture 175 Broken trust and how to repair it
Lecture 176 Mediums of negotiation
Section 42: Negotiation: A complete Negotiation case study
Lecture 177 The negotiation between Disney and Lucasfilm
Section 43: Influence: The power of persuasion
Lecture 178 Introduction to the six principles of Influence
Lecture 179 Reciprocation
Lecture 180 Consistency
Lecture 181 Social proof
Lecture 182 Liking
Lecture 183 Scarcity
Lecture 184 Authority
Lecture 185 Completing 100%
People who want a successful career in Business,Aspiring entrepreneurs,Start-up founders,Business executives,Ambitious managers,Individuals who want to start their own company, but have not had the necessary business training,People who want to understand why some businesses are successful,Business intelligence analysts,Financial analysts,Anyone who wants to learn the subtleties of Business Strategy, Management, Marketing, Accounting, Decision Making and Negotiation
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