Free download скачать Ultimate Product Management Course Build, Launch, Succeed
Published 8/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.64 GB | Duration: 2h 59m
Master Product Management Skills for a Thriving Career

What you'll learn
Key principles and skills to became successful product manager
The stages of the product lifecycle and how to target the right audiences
How to identify and understand your customers and their journey
How to conduct effective customer interviews and discovery processes
Market and competitor analysis for strategic insights
How to set pricing strategies and hold pricing interviews
How to develop distribution strategies and optimize sales funnels
The methods for measuring product success using key metrics and analytics tools
Requirements
There are no special requirements or skills needed
Description
Do you dream of bringing innovative products to life and leading them to success in the market? Are you ready to learn the secrets of successful product management that can set you apart in your career? Our course is designed to transform your ambitions into reality and provides you with all the essential tools to excel in this field.This course offers a deep dive into product management. It will guide you from the initial concept to the final product launch. With practical insights and real-world examples, you'll gain the knowledge and confidence needed to manage products effectively and drive their success.What will you learn in this course?Understand the core principles and skills that drive successful product managementLearn how to navigate the product lifecycle and effectively target different audiencesIdentify and understand customer needs and behaviors for better product alignmentMaster techniques for conducting insightful customer and market researchDevelop strategic pricing models and distribution channelsAnalyze market trends and competitor strategies to inform decision-makingImplement key metrics and analytics tools to measure product performanceYOU'LL HAVE THE OPPORTUNITY TO LEARN FROM TOP PROFESSIONALS:Irina Vasilenko, is a seasoned professional with over 12 years of experience in product management. She worked with a range of companies from agile startups to Fortune 500 enterprises. In the past five years, Irina has specialized in strategic product consulting, helping organizations with product discovery, strategy development, and go-to-market execution.Our SkillsBooster Academy offers diverse online courses in digital marketing, e-commerce, project and product management, IT, and more to elevate your professional skills.Overall, our instructors collected a vast amount of qualifications and certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)More than 690,000 specialists worldwide have enrolled in our online coursesOur training includes:Theory: Over 2 hours of engaging video lectures with real-world examplesLifetime access to all course content and updatesPersonalized support to address your questions and challengesUdemy certificate of completion to enhance your professional credentialsSHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee.Enroll today and take the first step toward mastering product management!
Overview
Section 1: Introduction to the Course
Lecture 1 Key Principles of Product Management
Lecture 2 Product Managers' Environment
Lecture 3 Product Team Key Roles
Lecture 4 Key Skills of Product Manager
Lecture 5 Summary
Section 2: Product Lifecycle
Lecture 6 Stages of the Product Lifecycle
Lecture 7 Early Stages. Moore's Chasm
Lecture 8 Audiences in Different Stages of the Product Lifecycle.
Lecture 9 How to Attract the Right Audience
Lecture 10 Summary
Section 3: Customer
Lecture 11 Who is Your Customer
Lecture 12 B2C and B2B
Lecture 13 Buying Journey
Lecture 14 Buyer Persona
Lecture 15 Summary
Section 4: Customer Interviews
Lecture 16 Discovery Process
Lecture 17 Product Discovery Methods
Lecture 18 Customer Interviews
Lecture 19 Problem Interviews
Lecture 20 Solution Interviews
Lecture 21 Discovery Toolset
Lecture 22 Summary
Section 5: Market Analysis
Lecture 23 Go-to-market
Lecture 24 What You Should Know about the Market
Lecture 25 Market Analysis Toolset
Lecture 26 Competitor Analysis and Tools. Part 1.
Lecture 27 Competitor Analysis and Tools. Part 2.
Lecture 28 Competitor Analysis and Tools. Part 3.
Lecture 29 Summary
Section 6: Pricing
Lecture 30 Pricing
Lecture 31 Value-Based Pricing
Lecture 32 Main Pricing Models
Lecture 33 Pricing Interviews
Lecture 34 Summary
Section 7: Distribution
Lecture 35 Introduction to the Section
Lecture 36 Sales Funnels
Lecture 37 Channels for Different Stages of Product Lifecycle
Lecture 38 Messaging
Lecture 39 Summary
Section 8: Measuring Product Success
Lecture 40 Introduction to the Section
Lecture 41 Marketing Funnels
Lecture 42 Metrics and Indicators
Lecture 43 Metrics Types
Lecture 44 Acquisition
Lecture 45 Product Metrics and Marketing Metrics
Lecture 46 Unit Economics
Lecture 47 Product Metrics. Retention.
Lecture 48 Product Metrics. Retention Strategy.
Lecture 49 Product Metrics. Churn Rate. ROI.
Lecture 50 Product Metrics. Adoption Rate.
Lecture 51 Product Metrics. NPS.
Lecture 52 North Star Metrics
Lecture 53 Product Market Fit
Lecture 54 How to Define Right Metrics. Part 1.
Lecture 55 How to Define Right Metrics. Part 2.
Lecture 56 Setting Up Analytics
Lecture 57 Analytics Tools
Lecture 58 Summary
Beginners in product management looking to gain essential skills,Middle product managers who want to rearrange and improve their knowledge,IT professionals, designers, and business analysts seeking to transition into product management,Aspiring entrepreneurs who want to develop successful products,Students exploring career opportunities in product management
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