Free download скачать Learn Facebook Ads And Facebook Marketing Strategies
Published 8/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.77 GB | Duration: 3h 50m
Mastering Facebook Ads and Marketing - Effective Campaigns, Target Audience, Ad Optimization, and Business Growth
What you'll learn
Facebook Ads fundamentals: Setting up and navigating Facebook Ads Manager, understanding ad formats and objectives, and creating effective ad campaigns.
Target audience identification: Understanding and identifying ideal customer, creating buyer personas, and using Facebook Insights to gain audience insights
Ad creation and optimization: Creating eye-catching ad visuals and copy, targeting and budgeting for ad campaigns, and optimizing ad performance using metrics
Advanced Facebook Ads features: Using custom audiences, lookalike audiences, Facebook Stories and Reels for ads, and advanced targeting options.
Building a Facebook marketing funnel, using Facebook Groups for marketing and community-building, and integrating Facebook with other marketing channels.
Understanding Facebook Ads metrics and reporting, optimizing ad campaigns for better performance, and using A/B testing and ad scheduling.
Analyzing successful Facebook ad campaigns, learning from industry experts, and planning and launching their own Facebook ad campaign.
Requirements
Facebook account: Students need a personal Facebook account to access Facebook Ads Manager and complete coursework.
Computer and internet access: Students need a computer with internet access to watch video lectures, complete assignments, and access Facebook Ads Manager.
Basic computer skills: Students should have basic computer skills, including browsing the internet, using software applications, and uploading/downloading files.
Description
In this comprehensive course, you'll learn how to master Facebook advertising and marketing strategy to drive business results. With over 2.9 billion monthly active users, Facebook offers unparalleled opportunities to reach new customers, increase brand awareness, and drive sales.Through a combination of video lectures, quizzes, assignments, and hands-on exercises, you'll gain a deep understanding of Facebook's advertising platform and how to leverage it to achieve your business goals. You'll learn how to create effective ad campaigns, target your ideal audience, optimize ad performance, and measure ROI.We'll cover the latest Facebook Ads features and strategies, including image, video, carousel, and collection ads, as well as advanced techniques like custom audiences, lookalike audiences, and retargeting. You'll also learn how to use Facebook Insights to gain valuable insights into your audience and optimize your ad campaigns for maximum impact.By the end of this course, you'll have the skills and knowledge to create and execute successful Facebook advertising campaigns that drive real results for your business. Whether you're a small business owner, digital marketer, or social media manager, this course will give you the tools you need to succeed on the world's largest social media platform.Key Takeaways:Create effective Facebook ad campaigns that drive resultsReach and engage your target audience on FacebookOptimize ad performance using Facebook Ads metrics and reportingMeasure ROI and achieve business goals with Facebook marketingMaster Facebook Ads Manager and stay up-to-date with the latest features and strategies
Overview
Section 1: Introduction to This Course
Lecture 1 What you will learn
Lecture 2 Introduction to Facebook Marketing
Lecture 3 Facebook Marketing Vs Facebook Management
Lecture 4 Create a Facebook Page
Lecture 5 Basic Tools for Facebook Management and Marketing
Lecture 6 Graphical Tool Overview for Facebook Managers
Lecture 7 Introduction to Content Marketing with Generative AI
Section 2: Basic Facebook Management Skills
Lecture 8 Personal Page Overview
Lecture 9 Create Business Page
Lecture 10 Brand Business Page
Lecture 11 Manage Business Page
Lecture 12 Connect WhatsApp to Facebook Page
Lecture 13 Page Review
Lecture 14 Page Insights and Analytics
Lecture 15 Grow your Audience
Lecture 16 Settings and Privacy
Lecture 17 Strategy Development
Lecture 18 Creating Content Calendar
Lecture 19 Content Creation and Marketing
Lecture 20 Creating Facebook Stories
Lecture 21 Creating Reels with Canva
Lecture 22 Editting Other People's Videos with Capcut
Lecture 23 Uploading Reels
Lecture 24 Section Review
Section 3: Introduction to Facebook Ads and Marketing
Lecture 25 Meta Business Suite Overview
Lecture 26 Content Planning and Schedule
Lecture 27 Overview of Facebook Ads and Marketing
Lecture 28 Getting a Virtual Card to Fund Facebook Ads Account
Lecture 29 Funding Ads Account
Lecture 30 Long and Short Term Facebook Ads Strategy
Lecture 31 Long and Short Term Facebook Ads Strategy Simulation
Section 4: Understanding Your Target Audience
Lecture 32 Identifying Your Ideal Customer and Creating Buyer Personas
Lecture 33 Using Facebook Insights to Understand Your Audience
Lecture 34 Templating your Buyer Persona during Ad Set Up
Section 5: Creating Effective Ad Campaigns
Lecture 35 Setting Ad Goals and Objectives
Lecture 36 Targeting and Budgeting for Ad Campaigns
Lecture 37 Setting Up Automated Ad Campaigns
Section 6: Facebook Ads Formats and Features
Lecture 38 Creating Image Ads
Lecture 39 Creating a Video Ads
Lecture 40 Creating Carousels
Lecture 41 Traffic Ads
Lecture 42 Sales Ads
Lecture 43 Engagement Ads
Lecture 44 Post Ads
Section 7: Optimizing and Measuring Ad Performance
Lecture 45 Introduction To Facebook Advertisement KPI
Lecture 46 Case Study 1: Analyzing Facebook Ad Performance
Lecture 47 Case Study 2: Ad Performance Boosted Post
Lecture 48 Case Study 3: Overall Insights And Performance
Lecture 49 Understanding Facebook Ads Metrics and Reporting
Lecture 50 Optimizing Ad Campaigns for Better Performance
Lecture 51 Retargeting Facebook Ads From Ads Metrics
Lecture 52 Using A/B Testing
Section 8: Extra Skills for Wannabe Marketers
Lecture 53 Products You Can Sell Online
Lecture 54 Digital Products Case Studies to Sell on Facebook
Lecture 55 Create a Free website with Canva for Landing Pages
Lecture 56 Earn Free Marketing Certificate to Amplify Knowledge
Section 9: How to Make Money With This Skill
Lecture 57 Guide on How Facebook Ads and Management Skills
Lecture 58 Entreprenuership
Lecture 59 Freelancing
Lecture 60 Facebook Monetization
Lecture 61 Content Management and Social Media Management
Section 10: Course Conclusion
Lecture 62 Advance Your Marketing Skills
Lecture 63 Course Review
Lecture 64 Congratulations
Small business owners : Who want to reach new customers, increase brand awareness, and drive sales using Facebook Ads.,Digital marketers: Who want to expand their skillset and deliver better results for their clients or company.,Social media managers: Who want to master Facebook Ads and marketing strategies to engage their audience and drive business results.,Entrepreneurs: Who want to leverage Facebook Ads to launch and grow their business.,Marketing teams: Who want to stay up-to-date with the latest Facebook Ads features and strategies.,Ad agency professionals: Who want to deliver better results for their clients and stay competitive in the industry.,Anyone looking to learn Facebook Ads: Who wants to gain a deeper understanding of Facebook Ads and marketing strategies to advance their career or business.
Homepage
https://www.udemy.com/course/learn-facebook-ads-and-facebook-marketing-strategies/
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