https://img87.pixhost.to/images/599/359020115_tuto.jpg
1.26 GB | 00:10:19 | mp4 | 1280X720  | 16:9
Genre:eLearning |Language:English


Files Included :
01 introduction-to-the-program  (32.24 MB)
02 introduction-to-data-analytics-methods-for-marketing  (19.14 MB)
03 introduction-to-anke-audenaert  (16.58 MB)
05 careers-in-marketing-and-marketing-analytics  (25.17 MB)
01 introduction-find-your-audience-with-segmentation  (5.94 MB)
02 the-importance-of-segmentation-in-marketing  (19.35 MB)
03 examples-of-segmenting-audiences  (28.09 MB)
04 programmatic-creative-from-audience-segments  (34.89 MB)
05 customer-data-platforms-cdp  (12.09 MB)
01 segmentation-using-clustering  (24.82 MB)
02 k-means-clustering  (35.58 MB)
03 determining-the-number-of-clusters  (21.25 MB)
04 describing-segments  (19.24 MB)
01 example-finding-the-target-audience-for-snackwall  (3.95 MB)
02 k-means-clustering-approach  (6.15 MB)
03 describing-segments-application  (13.48 MB)
05 weekly-summary-find-your-audience-with-segmentation  (7.19 MB)
01 introduction-analytics-for-planning-forecasting  (7.58 MB)
02 the-sales-funnel-descriptive-marketing-metrics  (16.31 MB)
03 descriptive-vs-predictive-metrics  (14.81 MB)
04 return-on-ad-spend-roas-and-return-on-investment-roi  (12.78 MB)
05 customer-profit  (30.36 MB)
06 kpis-reports-and-dashboards  (36.92 MB)
01 customer-lifetime-value-and-why-it-matters  (21.22 MB)
02 calculating-customer-lifetime-value  (24.59 MB)
04 customer-lifetime-value-example  (32.55 MB)
01 introduction-linear-regression  (13.58 MB)
02 linear-regression  (32.53 MB)
03 linear-regression-continued  (15.35 MB)
04 using-linear-regression-to-forecast-marketing-outcomes  (20.42 MB)
06 different-forms-of-regression-analysis  (23.27 MB)
07 weekly-summary-analytics-for-planning-forecasting  (8.75 MB)
01 introduction-evaluating-advertising-effectiveness  (8.45 MB)
02 understanding-advertising-effectiveness  (33.57 MB)
03 observational-and-experimental-methods-for-ad-effectiveness-evaluation  (42.92 MB)
01 formulating-a-hypothesis  (36.35 MB)
02 what-is-an-experiment  (25.3 MB)
03 random-controlled-trials  (22.34 MB)
04 intention-to-treat  (20.69 MB)
05 interpreting-results-of-an-experiment  (23.37 MB)
01 a-b-testing  (35.41 MB)
02 single-cell-multi-cell-and-nested-tests  (21.01 MB)
03 weekly-summary-evaluating-advertising-effectiveness  (12.86 MB)
01 introduction-optimizing-your-marketing-mix  (15.87 MB)
02 what-are-marketing-mix-models  (15.76 MB)
03 how-does-marketing-mix-modeling-work  (59.13 MB)
05 making-recommendations-based-on-marketing-mix-modeling  (18.38 MB)
01 what-is-attribution  (35.6 MB)
02 single-touch-attribution  (39.14 MB)
03 multi-touch-attribution  (48.02 MB)
05 challenges-when-measuring-across-channels  (28.4 MB)
01 introduction-to-sales-funnel-analysis  (11.83 MB)
02 dropoff-in-sales-funnels  (53.77 MB)
03 sales-funnel-shapes  (12.25 MB)
05 visualizing-a-sales-funnel-in-tableau  (10.75 MB)
07 weekly-summary-optimizing-your-marketing-mix-sales-funnel  (9.01 MB)
08 course-summary-congratulations  (13.73 MB)
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Screenshot
https://images2.imgbox.com/a8/b8/2xfjjlwb_o.jpg

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Код:
https://ddownload.com/9fdwdywsfl2q/Coursera.-.Data.Analytics.Methods.for.Marketing.rar
Код:
https://rapidgator.net/file/5f134134b981ff47185cdbddaa5e5499/Coursera.-.Data.Analytics.Methods.for.Marketing.rar
Код:
https://turbobit.net/w6amlafyrwvi/Coursera.-.Data.Analytics.Methods.for.Marketing.rar.html
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