1.64 GB | 00:09:47 | mp4 | 1920X1080  | 16:9
Genre:eLearning |Language:English

Files Included :
1 - Introduction  (12.91 MB)
42 - Marketing Communication  (22.79 MB)
43 - Marketing communication and brand equity  (24.07 MB)
44 - Marketing Communication process  (36.25 MB)
45 - Promotional tools with examples  (66.2 MB)
46 - Further light on Promotional tools with examples  (18.07 MB)
47 - Integrated Marketing Communication Process  (12.53 MB)
48 - Marketing communication and promotion  (18.99 MB)
49 - EBranding and its meaning  (25.05 MB)
50 - Advantages of EBranding  (23.01 MB)
51 - Advantages of EBranding Continues  (13.02 MB)
52 - Clarification on EBranding  (24.09 MB)
53 - Examples on EBranding  (54.99 MB)
54 - Summary of Online Branding  (10.13 MB)
55 - Significance of corporate logo  (23.49 MB)
56 - Aditya Birla group  (11.06 MB)
57 - Aditya Birla group Expansion Strategy  (14.29 MB)
58 - Communication model at Aditya Birla group  (14.08 MB)
59 - Identify the Brand logos  (15.07 MB)
60 - Famous Taglines  (13.02 MB)
61 - The world of branding  (17.48 MB)
62 - Brand Associations  (14.44 MB)
63 - Brand Ambassadors  (20.33 MB)
64 - Conclusion  (19.66 MB)
2 - The Innovation Graph followed by companies  (28.46 MB)
3 - Introduction to Brands  (31.1 MB)
4 - Products and Brands  (23.84 MB)
5 - Products and Brands Continues  (19.32 MB)
6 - Brand Building and Brand Pitfalls  (18.3 MB)
7 - Brand Building and Brand Pitfalls Continues  (57.16 MB)
8 - Brand Challenges and Customer loyalty Pyramid  (31.74 MB)
10 - Strategic Fit of Brand identity and Brand Image  (30.74 MB)
11 - Different types of brands  (36.41 MB)
9 - Brand Elements  (58.38 MB)
12 - Brand Value delivery model  (35.37 MB)
13 - Cultural examples in the real world  (36.68 MB)
14 - Internal Branding  (40.21 MB)
15 - Brand identity Prism  (27.79 MB)
16 - Brand Equity  (11.63 MB)
17 - Brand Equity Pyramid  (12.56 MB)
18 - Building Brand Equity elements and examples  (36.8 MB)
19 - Further understanding of Brand Equity  (68.72 MB)
20 - Methods of measuring brand equity  (10.39 MB)
21 - Qualitative methods of Brand Equity  (21.02 MB)
22 - Qualitative methods of Brand Equity Continues  (48.4 MB)
23 - Quantitative methods of Brand Equity  (45.97 MB)
24 - Quantitative methods of Brand Equity Continues with Examples and Case Studies  (24.4 MB)
25 - Consumer Buying Behaviour of Brands  (21.17 MB)
26 - Individual and Environmental determinants affecting human behaviour  (26.33 MB)
27 - Scope of Consumer Buying Behaviour  (33.44 MB)
28 - Consumer buying decisions  (7.29 MB)
29 - Segmentation types  (21.59 MB)
30 - Understanding Brand Positioning  (30.77 MB)
31 - Positioning Strategies  (27.27 MB)
32 - Positioning by price product class  (18.99 MB)
33 - More on Positioning Strategies  (25.93 MB)
34 - Introduction to the marketing mix  (25.7 MB)
35 - Understanding Product mix  (30.1 MB)
36 - Understanding Product mix and Product Assortment  (15.95 MB)
37 - Process of Setting the Price  (24.05 MB)
38 - Concept of Pricing in detail  (16.46 MB)
39 - Types of Pricing  (32.69 MB)
40 - Overview of Distribution channel type  (21.19 MB)
41 - Channel intensity  (18.26 MB)
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