Free download скачать Playbook For Sales & Negotiation Glossary: Key Terms and Techniques for Closing Deals and Winning Negotiations (The Playbook For Business Glossary Series (PFBGS)) by Aziza Abdelghafar
English | April 9, 2025 | ISBN: N/A | ASIN: B0F4HKTV9R | 141 pages | EPUB | 0.39 Mb
Book Description

Master Sales & Negotiation with This Ultimate Glossary - Close More Deals, Win Better Terms, and Dominate Every Business Discussion!
The Playbook For Sales & Negotiation Glossary is the definitive guide for sales professionals, negotiators, and entrepreneurs who want to dominate deals and maximize revenue. Featuring 800+ key terms, this book covers lead generation, objection handling, contract negotiations, and advanced tactics like BATNA, anchoring, and win-win strategies.
Why This Book?
✔ Comprehensive - From cold calling and CRM strategies to high-stakes negotiation techniques, every concept is explained clearly.
✔ Actionable - Straight-to-the-point definitions for immediate use in pitches and negotiations.
✔ For All Levels - Perfect for beginners learning sales fundamentals or experts refining negotiation skills.
✔ Proven Techniques - Includes SPIN Selling, Challenger Sale, MEDDIC, and consultative selling.
Key Sections:
✅ Sales Fundamentals - Prospecting, pipeline management, buyer personas.
✅ Negotiation Tactics - BATNA, framing, concessions, deadlock breaking.
✅ Contracts & Pricing - SLA agreements, discount strategies, payment terms.
✅ Post-Sale Success - Customer retention, upsell opportunities, churn reduction.
Perfect For: Sales teams, entrepreneurs, business students, and negotiation coaches.

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