Benjamin Mangold - Google Tag Manager
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Genre: eLearning[/center]

Here's What You Get:

After taking this course, you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply tag management to your website (or your client's website).

What will I learn in the GTM course?

How to get started with Google Tag Manager
Setting up and configuring Google Tag Manager
Tracking custom website actions
Testing your tags and using environments
Diagnosing issues with your tags and triggers
What's included?

Walk-through of the current version of Google Tag Manager
Full access to HD video lessons
Revision quizzes to reinforce learnings
Private discussion area where you can ask questions
Demo website for testing tags and triggers
Certificate for completing the course
Updates when lessons are refreshed
Google Tag Manager course topics

Topics covered in the course include:

Essential foundations, including concepts and setup
Google Tag Manager terminology
Best practices for Google Tag Manager
Measuring custom actions, including clicks and scrolling
Using tags, triggers, and variables
Understanding the data layer
Identifying different types of events
Diagnosing issues with tags and triggers
Firing additional tags, including Google Ads and HTML tags
Using environments to test tags before publishing
Understanding advanced Google Tag Manager concepts

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