Digital Retail Marketing Omnichannel, Data & Conversion

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Published 4/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 29m | Size: 2.97 GB
Master personalization, omnichannel strategy, analytics, conversion UX, and emerging tech to grow sales and loyalty.

[h2]What you'll learn[/h2]
Map and optimize the digital retail customer journey across key touchpoints.
Build personalization using segmentation, first/zero-party data, and ethical practices.
Design omnichannel campaigns that align messaging, data, and fulfillment across channels.
Track and improve performance using CVR, AOV, CAC, CLV, and funnel analytics.
Run A/B tests to optimize UX, site speed, search, product pages, and checkout.
Evaluate AR, VR, AI, and conversational commerce to improve retail experiences.
[h2]Requirements[/h2]
There are no prerequisites for this course
[h2]Description[/h2]
When was the last time you bought something without first checking your phone? Today's shoppers move across Instagram, Google, marketplaces, email, apps, and stores-often using 5-11+ touchpoints before they buy. And that shift has real business impact: global e-commerce is now measured in the trillions, average cart abandonment hovers near 70%, and a single bad experience can drive customers away for good.
That means "being online" isn't enough. To win in modern retail, you need digital retail marketing that's personalized, data-driven, and seamlessly connected across channels.
That's exactly what this course is designed to teach.
In this course, you'll learn how to
• Understand the digital retail landscape and apply classic frameworks (like the 4Ps) in a digital-first world
• Map the modern customer journey (awareness → consideration → purchase → post-purchase) and identify the moments that drive conversion
• Build personalization that feels helpful-not creepy-using segmentation, first-party/zero-party data, and responsible tactics
• Design omnichannel experiences that stay consistent across web, mobile, email, social, marketplaces, and in-store
• Increase retention with loyalty programs, engagement strategies, community building, and win-back campaigns
• Use core retail metrics (CVR, AOV, CAC, CLV, abandonment rate) to guide decisions and improve performance
• Run A/B tests and optimization programs to improve site UX, mobile checkout, speed, search, and trust signals
• Evaluate and leverage emerging retail technologies like AR, VR, AI, and conversational commerce
• Learn from real-world case studies, including Sephora's AR-powered Virtual Artist and how it drove adoption and sales lift
By the end of this course, you'll be able to plan and execute a modern digital retail marketing strategy-one that meets customers where they shop, uses data to continuously improve, and builds long-term loyalty (not just short-term clicks).
Whether you work for a global retail brand, manage an e-commerce store, or support retail clients as a marketer, this course will give you practical frameworks, examples, and next-step actions you can apply immediately.
[h2]Who this course is for[/h2]
Digital marketers working with retail or e-commerce brands
E-commerce managers and online store owners (Shopify, WooCommerce, etc.)
Retail brand managers and growth/CRM professionals
Performance marketers (paid social, search, marketplace ads)
UX/CRO specialists optimizing product pages and checkout flows
Small business owners selling products online and/or in-store
Marketing students or career switchers entering retail/e-commerce
Retail leaders transitioning to digital-first and omnichannel strategy

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Digital Retail Marketing Omnichannel, Data & Conversion

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Поделиться12026-05-05 15:01:17