Go Logo! A Handbook to the Art of Global Branding  12 Keys to Creating Successful Global Brands
Type : epub |
Size : 76.16 MB |
English |

Descirption: Unique among branding or creative guideline books, this book examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding-and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs.

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