The 36 Stratagems to Launch and Market Your Product: Decode Ancient Chinese Wisdom for Niche Discovery, Positioning, and Unconventional Promotion (The 36 Stratagems of Ancient China: Reimagined) by Jimmy Lai
English | July 23, 2025 | ISBN: 196883706X | 127 pages | EPUB | 6.00 Mb
Do you feel like you're doing everything "right"-posting, advertising, pitching-and still struggling to get attention while bigger brands dominate the market?

Good news: ancient China has a few tricks you haven't tried yet. And this book will show you how to use them today.
This is the third book in my Thirty-Six Stratagems series. But don't worry, you can read this book on its own; you don't need to have read the others.
The core idea is the same as the first two volumes - ancient Chinese strategies made useful for modern life - but this time, we're moving into product launch and marketing.
This book is for indie makers, creators, and small business owners who can't outspend the competition - but want to outthink them.
�� From Ancient Wars to Modern Markets: Strategy with a Twist
Take Stratagem #29: Flowers bloom on a borrowed tree.
In ancient times, this meant leveraging someone else's resources or reputation.
In modern marketing?
Instead of exhausting yourself trying to build a huge following from scratch, you could collaborate with someone who's already earned trust with your target audience - letting your product "bloom" on their tree before growing your own.
If you think this way from the very beginning of your product journey, you're already one step ahead of those who simply follow the "normal" process.
That's the spirit of this book:
Whenever you find yourself unconsciously following what feels obvious or conventional, this book is here to give you a nudge - a stimulus to think differently and create separation between you and your competitors.
Every one of the Thirty-Six Stratagems offers a different kind of nudge, a different angle, a different surprise.
�� Inside you'll find:Clear, modern explanations of all 36 stratagemsReal-life marketing scenarios showing how to apply themThought prompts to help you find smart angles, stand out, and win attention even in crowded marketsYou don't have to read cover to cover.
Flip to any chapter that fits your current challenge - or, if you're feeling ambitious, master one stratagem a day for 36 days.
By the end, you'll see marketing not as a set of rigid rules, but as a creative game where you can spot hidden opportunities, shift perspectives, and play smarter-on your terms.
Because while ancient generals used these strategies to win wars, you can use them to win something just as valuable today: attention, traction... and your niche.

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