Type :epub | 1.81 MB | English |  Stacy Perman |  2009 | HarperCollins

Description:
<blockquote>The untold story of the renegade burger chain that evokes a passionate following unlike any other
</blockquote>In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead­fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem­iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu­tion that can lay claim to an insanely loyal following.
Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lauit that threatened to bring the...

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