Website and Landing Page Personalization Course 2020
Duration: 1h1m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 446 MB
Genre: eLearning | Language: English
Learn how to create Website and Landing Page Personalization for Conversion Rate Optimization and Great User Experience

What you'll learn
Introduction to Website Personalization
Introduction to Google Optimize
Different Types of experiments you can run in Google Optimize
Creating your Google Optimize Account
Google Optimize Interface Overview
Google Optimize Account Structure
Connecting Google Optimize with Google Analytics
Adding Google Optimize tag to your website
Adding Google Optimize Chrome Extension
Creating Personalization Experience in Google Optimize
Website Personalization based on Technology and Device Category
Adding or Combining Multiple Targeting Rules
Personalizing Website Experience for New Visitors
Website Personalization for a referring Source
Personalization Experience Reporting

Requirements
No. This course covers everything from beginner to advanced

Description
In this course you will learn how to create Website and Landing Page Personalization using Google Optimize in order to increase your Conversion Rate and provide awesome user experience. In this course we will be covering

1. Introduction to Website Personalization

2. Introduction to Google Optimize

3. Different Types of experiments  you can run in Google Optimize

4. Creating your Google Optimize Account

5. Google Optimize Interface Overview

6. Google Optimize Account Structure

7. Connecting Google Optimize with Google Analytics

8. Adding Google Optimize tag to your website

9. Adding Google Optimize Chrome Extension

10. Creating Personalization Experience in Google Optimize

11. Website Personalization based on Technology and Device Category

12. Adding or Combining Multiple Targeting Rules

13. Personalizing Website Experience for New Visitors

14. Website Personalization for a referring Source

15. Personalization Experience Reporting

Who this course is for:
Digital Marketers interested in Website Personalization
Digital Marketing Managers
Digital Marketing Freelancers
Website Owners
Business Owners
B2B & B2C Marketeers
Demand Generation Managers
Digital Marketing Specialists
Digital Analytics Students
Marketing Analytics Students
Sales Manager
Marketing Manager
Sales Vice President
Marketing Vice President
Director of Sales
Marketing Director
Chief Sales Officer
Chief Marketing Officer
Chief Executive Officer
Product Managers
User Experience Designers
Website developers
Conversion Rate Optimization (CRO) specialists
Small business owners
Website Deisgners
Growth Hackers

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