Online Psychology and Persuasion for Conversion Optimization
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 4h 36m | 3.86 GB
Instructor: Ruben de Boer
Apply online psychology in a structured way in your conversion rate optimization program to get better results.
What you'll learn
Apply online psychology to your conversion rate optimization program in a structured manner.
Build a behavioral model of your website visitors with online psychology.
Verify your behavioral model through A/B testing and psychology.
Keep learning about the needs, motivations, and behaviors of your visitors at a psychological level.
Learn about the four optimization directions and all psychological tactics.
Apply the right psychology and persuasion tactics at every step in the customer journey.
Keep track of all your insights.
Keep building on your successes.
Requirements
Eagerness to master online psychology and increase conversion rates.
A (very) basic understanding of Conversion Rate Optimization and A/B testing is useful but not required.
Useful (free) tools will be discussed in the course.
Description
If you are a Conversion Rate Optimization specialist or someone working on optimization and experimentation you often hear that online psychology is very important to increase your successes. And this is true, data shows that teams with knowledge about psychology get more A/B test winners, get a higher conversion rate and get better insights about their website visitors. If you want to achieve this, then this is the right course for you.
By taking this course, you will learn:
How to build a behavioral model with online psychology.
How to verify your behavioral model through A/B testing and psychology.
How to apply the four optimization directions and all psychological tactics.
How to apply your knowledge to every step in the customer journey.
How to use online psychology to increase your A/B test winners and conversion rates.
This helps you to greatly increase your success in your job and contribute to the growth of the whole organization.
This course will not simply cover 100 psychological tricks you can apply to your website today. Instead, this course will teach you how to really apply online psychology and persuasion into conversion rate optimization practices. You will learn how it fits within your CRO process, how to use it in your experimentation, and how to create and validate a behavioral model of your website visitors that helps you to increase your conversion rates and realize valuable long term learnings.
Online psychology and persuasion course setup
In this course, you will start by building a behavioral model for your website visitors. This model will help you to properly apply online psychology and persuasion into practice.
Next, you will learn everything about our brain and dual processing. We will cover System 1, System 2, and their characteristics.
After that, we deep dive into the four psychological directions for optimization and cover the psychological tactics which you can use in your A/B tests to verify your behavioral model. We will cover cognitive ease, motivation & risk, attention & perception, and choices & memory.
Course content
Section 1: Introduction
Section 2: Building a behavioral model
Section 3: Dual processing theory
Section 4: Cognitive ease
Section 5: Motivation & risk
Section 6: Attention & perception
Section 7: Choices & memory
Section 8: Final words
The course is set up in a practical and engaging manner. Together, we will cover all the theories using fun exercises, real-life examples, surprising scientific research, and of course, examples of how to apply it on your website.
By the end of the course, you will know how to build and verify a behavioral model with online psychology. You will massively increase your conversion rates, as well as learn about the needs, motivations, and behaviors of your website visitors. And all this knowledge is not only beneficial for your website, but also for marketing, product innovation, product owners, and the overall strategy of your whole organization.
Master online psychology and persuasion for conversion rate optimization and start increasing your conversion rates today
Ready to learn online psychology? Get started today! 
Who this course is for:
Conversion Specialists who want to excel in this field.
Online marketers and growth hackers who want to learn online psychology.
Entrepreneurs and e-commerce managers who want to keep increasing the conversion rate of their websites and beat the competition.
UX designers and developers who want to increase their knowledge of online psychology.
Data analysts who want to the why behind the data.
Psychologist who want to learn how to apply their knowledge online.
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