English | ASIN: B08DHJWJXD | 2020 | 7 hours and 9 minutes |

High performance has always required shrewd strategy and superb execution. But Rich Karlgaard - Forbes publisher, entrepreneur, investor, and board director - takes a surprising turn and argues that there is now a third element that's required for competitive advantage - your company's values.
Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization's "soft edge".
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