How do you gain an edge in the digital world order?

"Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age."-Fred Hassan, chairman, Caret Group; former СЕО (Поисковая оптимизация SEO, Schering-Plough and Pharmacia
The old ways of creating competitive advantage for your business-such as building moats to ward off competitors-have become dangerous. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value.
A handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses. Most, however, are stalled-and the clock is running out.

In this lively,...

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