Search Engine Optimization, also known as Search engine optimization SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, Search engine optimization SEO and social media experts have endorsed this Search engine optimization SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

Search engine optimization SEO is a key growth channel for your business, but the rules of Search engine optimization SEO have changed dramatically in recent years.

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly?

Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing Search engine optimization SEO" - but that's not what it takes to get those coveted first page Google rankings.

No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying Search engine optimization SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced Search engine optimization SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In Search engine optimization SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining Search engine optimization SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.

Search engine optimization SEO for Growth is Your One-Stop Digital Marketing Guide

The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google "thinks." The book then takes you through the mindset and strategy you need to get Search engine optimization SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this book, you'll learn how to:

• create and re-purpose content and plan an editorial calendar
• use different social media channels to generate engagement with your content
• build and manage your online reputation, plus handle negative reviews
• do quality link building without resorting to the shady practices Google now penalizes
• conduct keyword research to optimize your website and all of your content
• use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
• build a revenue generating website that will help power your company's growth for years to come

Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right Search engine optimization SEO strategy for your business.

After you buy this book, be sure to visit the Search engine optimization SEO for Growth website (SEOforGrowth.com) to claim and download скачать the 3-eBook bonus pack on the topics of Local Search engine optimization SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various Search engine optimization SEO tools, webinars and services.
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