Public Relations Crisis Management Case studies
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 7.67 GB | Duration: 6h 6m

See where Dove, H&M, Adidas & Pepsi went wrong - learn from their mistakes and avoid a social media disaster

What you'll learn
A deep dive of the 4 top marketing nightmares that can cripple any business
How to avoid a PR Nightmare, with key learning lessons
How to start your branding the right away, by creating diverse teams based on practical learning lessons
Ensuring you don't make e-commerce mistakes that will haunt your company for years
Requirements
This course is for beginners
We cover essentials and fundamentals that every certified social media manager needs to know
No experience needed, only a will to learn, ask and grow
Focused on businesses & startups who are looking to explore different social platforms

Description
Very unique is that we update our course every couple of weeks, and host online workshops, so the value of the course grows exponentially for users who stay longer.
--Certification for people who finish this course included--
--A course where we analyze in detail several case studies to learn from--
--Coming from a team working with clients from Silicon Valley to Amsterdam--
Do you believe in making a real positive impact on people?
In this course, we reveal all the behind-the-scenes principles of Campaigns with good intentions gone wrong on a global scale, created by some of the top marketers in the world. We will analyze everything in detail to create practical learning lessons that you can implement in your own business if
- You're going through a branding nightmare yourself
- You're experiencing or want to avoid any PR nightmares in the future
- You're interested in how to shape your business from the start, to ensure a healthy community of clients.
This course will focus on a great fundamentals overview of every single relevant sales platform. We will include case studies and step-by-step walkthroughs so you can start with confidence as a social media marketeer, PR manager, or branding manager.
Do you want access to a world-class team of people who are grinding every day in growth hacking and performance marketing?
In this course, our focus is on you. We are daily practitioners giving you answers when you ask them in the QnA. Making sure you get the most cutting-edge advice out there.
Are we the real deal?
Please check out the video testimonials from our executive clients who run 7+ figure businesses. And previews of speeches we were invited to speak, like Google Startupgrind.
These principles we're about to teach you are based on our very own blueprint and have been featured on TEDx, Google StartupGrind, and many more...
Outside of using these principles to help others, we also use them daily on our own team of over 50+ people, and they have been proven to work under the most extreme cases with people dealing from small startup teams to large corporates who have dealt with all the struggles you can have in advertising and marketing.
If you've ever struggled with dealing with a media backlash, or helping clients with diversity and giving them insights into where it all went wrong, and how to avoid it in the future. Or knowing how to set up a campaign in a way that maximizes the scripts you write for your clients. Then you'll definitely love having access to our team.
We're practitioners, that's why we can provide real use cases, 24/7 support, and a certification from an organization that has delivered thousands of trainings to corporate organizations worldwide.
This specific ELITEx Case study course is approx. 2 hours and more heavily focused on analyzing Case studies to draw practical learnings for your career. In this course, we will be focused on
Introduction
Case studies
Expert interviews (Some surprise marketing champions and global corporates giving that much-needed perspective)
Even though it is smaller, it's still ongoing and will be updated monthly with new QnA videos until we've answered all your questions. You can request the next topic once inside the course. So make sure to stay engaged once inside.
...
THIS IS FOR PEOPLE WHO ARE INTERESTED IN
Copywriting, Marketing, Social Media & Digital Marketing Training
Public relations (PR), Branding & Campaigns
Starting with ad writing and include diversity in a meaningful way
Learning the fundamentals of things that go wrong and how to explain them to others
Beginners who are starting with campaigns or copywriting, and in the tech sector or a startup/scaleup
Ad management
Social Media management
Branding training topics
Campaign exercises
Advertising strategies
Beginner training
Training your writing team
How to guide your ad writing team
Great step-by-step process and history to explain marketing case studies better to beginners
DO NOT BUY THIS COURSE IF
Only parts of this course may be relevant for you if you are a professional Chief Marketing Officer or doing 7 figure sales and up. For that, you'll need our more in-depth courses.
This course is heavily focused on attracting what you need to get started or improve your basic teachings. You need to be comfortable with advertising and putting yourself in the digital world with your brand to people on the internet to accomplish this.
Even if you are a beginner or advanced, our entire team is here to answer your questions, so if you have a unique situation, getting this course is a cheaper way to get access to us.
Extra Expert interviews included.
* And a ton of extras, QnA's, Free update videos, More content, more expert interviews ...
A BRAND NEW WAY TO WRITE IMPACTFUL COMMUNICATION FOR YOUR SOCIAL MEDIA ADS!
Do you also find it extremely difficult to focus and stay in the moment - where you are actually enjoying writing for ads without worrying about "triggering" someone in a negative way?
For the first time ever, as ELITEx, we're diving deeper into the top global marketing nightmares to explore what you should avoid (or implement) in the future before starting any campaign.
We'll be teaching you how we came up with our teachings through countless interactions with our clients from all over the world, from Silicon Valley to Amsterdam, and how we scaled it within our organization of over 50+ people. The best thing is that you can have zero experience starting out and we'll be able to guide you through the essential strategies of sales.
IS THIS PERFECT FOR YOU?
This is perfect for you if you're a business owner, freelancer, or student that is looking to create a career path and wants to learn proven marketing strategies and practices... Whether you're a beginner or seasoned marketing expert we'll cover the basics of marketing in this course.
Our practices have been featured in small rooms as well as in front of global audiences with thousands of people at our events.
GET READY!
If you ever wondered how to start your copywriting career or explain certain practices to your team. but the only thing stopping you is the experience or lack of resources, then this course will be worth it to you.
...
We'll be walking you step by step through the following
FUNDAMENTALS OF GLOBAL SOCIAL MEDIA STRATEGIES IN DIFFERENT INDUSTRIES
Learn what to avoid when writing ads in each major industry (from e-commerce to content marketing), start and automate the marketing process, get interaction on a global scale, and much more...
+ MANY EXTRAS
...
LEARN
Our learning platform is updated monthly with new videos. If there is a certain topic you want to know about, please request this by asking us a question on the Udemy Platform. Our support and instructor team answer quickly.
Of course, the practical experience is half the work. That's why we also invite you to our virtual job shadows, and any of our events, to really get practical with everything you learn. That's right, free access giveaways to our members to visit a live event.
CULTURE
We invest highly in the community culture, with live events, meetups, feedback Fridays, and collaborations. It is our everyday mission to create a creative, safe, and fun environment to thrive in.
...
ABOUT US
The ELITEx Program is a private online training community founded in 2018.
It's the ultimate online school for impact creators, designed to teach you how to build and scale any skill that has the potential to bring good into the world and impact human lives, even if you have no idea where to start or you have no technical skills or knowledge.
Each year we have thousands of new people from all around the world enter our online training programs, and live events and I want to make sure that you can make an informed and educated decision on whether the ELITEx Program is right for you.
What people say about our live in-person events
"The event was fun, energetic, and inspiring. Thank you so much team, keep doing what you do, and stay in the core of all this energy."
"This Event really opens up the calendar... I think it's a win-win situation. I'll definitely be inviting other partners to join the event as well."
"What I really liked at this event is that it's about giving back. You can be successful. But you can have even more success if you're in an inspiring environment and today was all about that!"
"I think this event is one of those potential partnerships where you can get a lot of value out of it.
Thank you so much for having us and helping us with the preparations. It was really joyful to be here!"
"The giving back concept of the event as well as the people making impact is what I love. I think this is the start of a great initiative. Initiatives like this should be started in other places as well."
"Empowering, inspiring, and connecting with other people..."
Who this course is for
business owners who need an overview to create a clear Public relations & marketing strategy
People who want to work as a social media manager, PR Manager or marketer in a startup or scaling business
Anyone struggling with writing copy for advertising, social media or Branding
Beginners embarking on their social media career

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