Digital Marketing Fundamentals

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz 
Language: English | Size: 128 MB | Duration: 42m 
Developing the key skills needed for successful digital marketing

What you'll learn
Digital Marketing
AIDA Principles
Paid Advertising Concepts
Managing a digital marketing budget
Calculating the customer lifetime value
Exploring the benefits of social media
Effective email marketing
Requirements
There are no prerequisites for taking this course
Description
Welcome to the fundamentals to digital marketing!

The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services - increasing the opportunities you have for business exposure and customer engagement. It's a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.

We'll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.

Understanding the buyer journey

The AIDA model

Personalising your marketing

Paid advertising essentials

Creating an advertising budget

Growing your business with social media

Selecting the right marketing channels

Effective email marketing

By the end of this course, you'll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.

This course is aimed at both introductory and experienced marketers, covering the core fundamentals to every digital marketing campaign.

This course is part of a business series, with the following courses also available to develop your marketing in business skillset

Implementing an agile approach to project management

How to communicate your vision & values

Mastering the art of selling

Mastering assertive communication

Who this course is for
Marketers
Junior marketing consultants
Sales people
Business Owners
Entrepreneurs

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