[center]Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.42 GB | Duration: 3h 49m

Become a Content Marketing Super Hero! Master the tools and techniques for content creation and get rockin' in no time.[/align]

What you'll learn
Learn how to write Blog Posts and Landing Pages optimized for Search Engine Optimization (Search engine optimization SEO)
Become an expert creating Emailing and Newsletter campaigns that improveyour Sender Score
Learn how to write copy for Social Media that generates clicks and engagement
Design compelling reports, present your data and compare performance against Key Performance Indicators (KPIs)
Learn about all the (free!) tools you need to level up your Content Marketing & Content Creation game!
Get access to exercise files, so you can practice at your own pace
Requirements
No previous experience is needed
Description
Content is now everywhere. And Content Marketing has become a must for brands looking to lure visitors to their website. Successful companies who understand the power of content marketing, provide value to their audience by creating content that educates, entertains, inspires or solves a problem for their audience. It's not about promoting you or your brand, it's about your audience and how you can provide value to them. Marketing agencies now offer Content Marketing and Content Creation as part of their services, and so do many freelancers who charge good money to write Search engine optimization SEO optimized blog posts and landing pages.My name is Philippe, I'm an online marketing consultant with over 12 years experience, and I will be your guide as I take you step by step through everything you need to create content that Search Engines will love, helping you drive more visits to your site. Once you discover the secrets behind Search Engine Optimization (Search engine optimization SEO) you will start creating content that attracts and engages your audience.During the course, you will learn:What is content marketing, why top brands are so focused around it and why it is so successfulThe secrets behind Search engine optimization SEO optimized blog posts and landing pages that bring visitors to your websiteThe keys to create successful Emailing campaigns that drive opens and clicks, and improve your Sender ScoreHow to create engaging Social Media messages that your followers will love and shareHow to create compelling reports you can use to analyze and follow your metrics and KPIsLearn all the tools and techniques you need to leverage your content and level up your Content Marketing gameGet lifetime access to exercise files, so you can practice at your own paceBenefit from Udemy's 30-day money back guarantee if you're not happy :)So feel free to have a look at the different sections of this learning journey, and hope to see you very soon in class!
Overview
Section 1: Introduction to Content Marketing
Lecture 1 Course introduction
Lecture 2 Exercise files
Lecture 3 Introduction to Content Marketing
Lecture 4 Why Content Marketing?
Section 2: Create blog posts optimized for Search Engine Optimization (Search engine optimization SEO)
Lecture 5 What is Search Engine Optimization (Search engine optimization SEO) ?
Lecture 6 Search Engine Optimization (Search engine optimization SEO) basics
Lecture 7 Creating Blog Posts - Practical exercise
Lecture 8 Creating Blog Posts - Now it's your turn!
Section 3: Create emailing campaigns that improve your Sender Score
Lecture 9 Emailing Best Practices
Lecture 10 Emailing tips to get more opens and clicks, and improve your Sender Score
Lecture 11 Emailing Success story - Shift newsletter
Lecture 12 Emailing - Practical exercise
Section 4: Create Landing Pages that drive conversions
Lecture 13 Creating Landing Pages - Best Practices
Lecture 14 Landing pages - Practical exercise
Section 5: Create engaging Social Media content
Lecture 15 Creating Social Media Content - Best Practices
Lecture 16 Social Media Tools you should know
Lecture 17 Social Media - Practical exercise
Section 6: Course ending: Create compelling reports and measure your success
Lecture 18 Metrics & KPIs - How to present and report your results
Lecture 19 Course ending and final recommendations
Marketing profesionals,Copywriters,Journalists,Students

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