[center]Last updated 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.08 GB | Duration: 2h 50m
Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.[/align]
What you'll learn
How to leverage Tableau to solve real world problems
Build a data driven buyer persona using Tableau
Analyze Email Marketing data with Tableau
Quantify the Impact of a Marketing Campaign with Tableau
What KPIs are important in the marketing space
How to create a demographic dashboard
Requirements
Windows or Mac with internet connection
Description
Do you have the desire to analyze marketing data?Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.In this course you will learn:What KPIs are important in the marketing spaceHow to visualize these KPIsHow to create a demographic dashboardHow analyze email marketing dataHow to quantify the impact of an ad campaignUse Tableau to Analyze Marketing DataThe three case studies in the course are:Data Informed Buyer PersonaEmail Marketing AnalysisPromotion Impact AnalysisIn these three case studies we will build out data visualizations that will uncover the key trends that matter.Content and OverviewIn this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a "Data Informed" marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.What You Will Learn-How to leverage Tableau to solve real world problems-Build a data driven buyer persona using Tableau-Analyze Email Marketing data with Tableau-Quantify the Impact of a Marketing Campaign with Tableau
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 BONUS: Learning Paths
Lecture 3 Why?
Lecture 4 Beginner vs. Advanced Tableau User Course Path
Lecture 5 3 Quick Ways to Apply Tableau to Increase Marketing ROI
Lecture 6 Student Testimonial
Lecture 7 Get the materials
Section 2: Buyer Persona Case Study
Lecture 8 Update on Udemy Reviews
Lecture 9 What is a buyer persona?
Lecture 10 Demographics Dashboard Overview
Lecture 11 Types of Marketing Data Sources
Lecture 12 Data Source download скачать
Lecture 13 Connecting to the Data Source
Lecture 14 Building KPI Indicators
Lecture 15 Sales Analysis Visualizations
Lecture 16 Visualizing Demographics
Lecture 17 Building the Dashboard
Lecture 18 Environmental Initiative Use Case
Lecture 19 Connecting to Survey Data
Lecture 20 Working with Survey Data
Lecture 21 Survey Analysis Recommendation
Section 3: Email Marketing Analysis
Lecture 22 Email Marketing Dashboard Introduction
Lecture 23 Data Source download скачать
Lecture 24 KPI Indicators
Lecture 25 Treemap
Lecture 26 Click Through Rate Bar Chart
Lecture 27 Time and Day Heatmap
Lecture 28 Building the Email Marketing Dashboard
Lecture 29 Investigating the Master Email List
Lecture 30 Potential Reasons for Low Click Through Rate
Lecture 31 Digging into the Data
Section 4: Marketing Impact Analysis
Lecture 32 Introduction to the Promotion Impact Dashboard
Lecture 33 Data Source download скачать
Lecture 34 Exploring & Connecting To the Data
Lecture 35 Sales Visualizations
Lecture 36 Promotional Calendar
Lecture 37 Building the Promotional Dashboard
Section 5: Tableau 101
Lecture 38 Section Introduction
Lecture 39 download скачать Tableau Public(For Free!)
Lecture 40 Tableau Desktop vs. Tableau Public
Lecture 41 Data Connection Screen
Lecture 42 Dimensions vs. Measures
Lecture 43 Show Me Tab
Lecture 44 More Content Coming 5/2019
Section 6: Bonus Lectures
Lecture 45 ***YOUR SPECIAL BONUS***
Marketing specialists who want to improve their analytical skills,Marketing specialists who want learn new analytical techniques,Managers who want to take better Decisions using Data,Anyone who wants to learn how to leverage Data for boost the Business
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