Ultimate Google Ads Training 2021: Profit With Pay Per Click
Last updated 10/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 35.66 GB | Duration: 24h 42m

Google Ads 2021: How our clients have transformed their sales using Google Ads & get your Google Ads certification!

What you'll learn
Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Advertise Your Products And Services Online Effectively
Monetize The More Than 6 Billion Daily Searches On Google
Boost Traffic and Increase Sales to Your Website

Requirements
For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
All you need is a laptop, tablet or smartphone with an internet connection!
NO experience with AdWords required!

Description
** Updated January 4th 2020 - Includes NEW VIDEOS up to date with the BRAND NEW GOOGLE ADS interface and dashboard!! ** Win back your business from your competition by really learning Google AdWords like an expert. This Google AdWords Course has the *HIGHEST STUDENT SATISFACTION RATING in Udemy's entire marketing and advertising section! *(Reported by Udemy)Welcome to Udemy's highest rated AdWords course of all time.Over 180,000 business owners, students, marketing specialists and entrepreneurs have enrolled writing in thousands of 5 star reviews:"I don't normally rate a course until I've completed it, but I just had to this time. This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I've taken numerous courses on a variety of subjects on Udemy, there's something about how he teaches that makes him the best instructor I've encountered. This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information. If you're interested in learning about Adwords, please take this course. You will not be disappointed. It's worth every dollar (even at full price) and this is the only course I can say that about."- Meena Verma"This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying."- Roy Murray"This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it."- Alex Key"Absolutely brilliant - thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful."- Sarah McDougallLearn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.It doesn't have to be that way.My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week. For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!ZERO Experience RequiredIn this course you will learn:How to set up your AdWords account from scratch The theory behind successful online advertising What keywords are and how to use them to your advantageHow to set up conversion tracking and how to track phone calls from your websiteHow to track sales, revenue and form submissions using Google AdWordsHow to take advantage of competitor reports and customer data in your campaignsHow to write and A/B test your ads How to increase Quality Score and decrease your cost per clickHow to structure your account, campaigns, ad groups and keyword lists for optimal resultsHow to analyze keyword data in Excel to gain deeper insight into your dataHow to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses How to monitor your campaign performance on a regular basis How to spot trouble in your account and what you need to do to fix it How to understand your customers from a psychological level .... and much much more! Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week. I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be. Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside! Why wait any longer?Click the green "Take This Course" button, and join my course 100% risk free now!

Overview

Section 1: Introduction to Google Ads

Lecture 1 Welcome to Google Ads Masterclass!

Lecture 2 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group

Lecture 3 How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!

Lecture 4 Google Ads Formula Calculator

Lecture 5 AdWords Formula Calculator I Built For You

Lecture 6 What is Google Ads?

Lecture 7 Where do Google Ads Show Up?

Lecture 8 Complimentary AdVenture Media Account Audit (exclusions apply)

Section 2: Creating and Setting Up Our First Google Ads Account

Lecture 9 download скачать Course Slides!

Lecture 10 Creating Your Firs Gooogle Ads Account

Lecture 11 Understanding the Google Ads Account Hierarchy

Lecture 12 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns

Lecture 13 Understanding Network Settings

Lecture 14 Understanding Location Targeting

Lecture 15 Configuring Location Targeting in Google Ads

Lecture 16 Viewing Location Reports in Google Ads

Lecture 17 Understanding Advanced Location Options

Lecture 18 Setting and Configuring Languages

Lecture 19 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads

Lecture 20 Finding Your Hourly Reports in the Google Ads Interface

Lecture 21 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit

Lecture 22 Bidding Strategies: Target Search Page Location

Lecture 23 Bidding Strategies: Target ROAS

Lecture 24 Bidding Strategies: Target CPA

Lecture 25 Bidding Strategies: Target Outranking Share

Lecture 26 Bidding Strategies: Maximize Clicks

Lecture 27 Bidding Strategies: Enhanced CPC Bidding

Lecture 28 Bidding Strategies: Manual CPC Bidding

Lecture 29 Campaign Start and End Dates

Lecture 30 Introduction to Dynamic Search Ads!

Lecture 31 Understanding Sitelink Extensions

Lecture 32 Callout Extensions

Lecture 33 Call Extensions

Lecture 34 Structured Snippet Extensions

Lecture 35 App Extensions

Lecture 36 Message Extensions

Lecture 37 Location Extensions

Lecture 38 Location Setting Exercise

Lecture 39 Promotion Extensions

Lecture 40 Price Extensions

Lecture 41 Understanding Ad Rotation Settings

Lecture 42 The Basics of Ad Scheduling

Lecture 43 Understanding the Basics of Device Targeting

Lecture 44 Understanding Campaign URL Options

Section 3: Structuring Your Ad Groups Like A Professional

Lecture 45 Ad Group Structure Basics and Organization

Lecture 46 Ad Group Structure Ideas

Lecture 47 Creating Our First Ad Group in Google Ads

Section 4: How To Write Killer Ads in Google Ads!

Lecture 48 The Anatomy of Google Text Ads

Lecture 49 Compliance in Google Text Ads

Lecture 50 Requesting a Manual Review of Your Ads and Expediting the Process

Lecture 51 Best Practices for Successful Text Ads

Lecture 52 Real Life Case Ad Copy Case Study: Medical Equipment Company

Lecture 53 Creating Our First Ad in Google Ads

Section 5: Setting Up Your AdWords Billing

Lecture 54 Configuring Your Billing Details in Google Ads

Section 6: Keywords in Depth - The Heartbeat of Your Account

Lecture 55 Keyword Basics: Keywords vs Queries

Lecture 56 The Basics of Keyword Research

Lecture 57 The Basics of Keyword Planning

Lecture 58 The Basics of Keyword Organization

Lecture 59 Understanding Keyword Match Types

Lecture 60 Keyword Match Types: Broad Match

Lecture 61 Keyword Match Types: Broad Match Modified

Lecture 62 Keyword Match Types: Phrase Match

Lecture 63 Keyword Match Types: Exact Match

Lecture 64 Keyword Match Types: Negative Match

Lecture 65 Using the Search Term Report to Find Negative Keywords Part 1

Lecture 66 Using the Search Term Report to Find Negative Keywords Part 2

Lecture 67 Understanding Negative Keyword Lists

Lecture 68 Traffic Sculpting: Negative Keywords at the Ad Group Level

Lecture 69 Adding Negative Keywords at The Ad Group Level

Lecture 70 Traffic Sculpting Using OPTMYZR

Lecture 71 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete

Lecture 72 Using Additional Research Tools to Get Negative Keyword Ideas

Lecture 73 Keyword Research: Using the Google Keyword Planner 1

Lecture 74 Keyword Research: Using the Google Keyword Planner 2

Lecture 75 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner

Lecture 76 Keyword Planning: The 6 Main Ways People Communicate With Search Engines

Lecture 77 Keyword Planning: Understanding the Buyer Funnel

Lecture 78 Keyword Planning: What Keywords Can Teach Us About Buying Intent

Lecture 79 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates

Lecture 80 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors

Lecture 81 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates

Lecture 82 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes

Lecture 83 Keyword Organization: Formatting Keywords in Excel

Lecture 84 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure

Lecture 85 Keyword Organization: Using Mergewords to Generate Keyword Lists

Lecture 86 Keyword Bidding Basics: Setting Your Initial Max CPC Bids

Section 7: Account Structure - How To Structure Ad Groups Like A pro

Lecture 87 Account Structure: How To Create A New Ad Group Within Your Campaign

Lecture 88 Importing Your Keyword Lists From Excel Into Your New Ad Group

Lecture 89 Creating Multiple, Relevant Ads For Your New Ad Groups

Lecture 90 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

Section 8: The Incredible Dynamics Of The AdWords Auction

Lecture 91 Introduction To The AdWords Auction

Lecture 92 Understanding Quality Score: Click Through Rate And Ad Relevancy

Lecture 93 Understanding Quality Score: Landing Page Quality

Lecture 94 Understanding Ad Rank and How It Is Calculated

Lecture 95 When You Could Ignore Low Quality Scores (and when you can't!)

Lecture 96 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)

Lecture 97 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)

Lecture 98 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)

Section 9: Expanding And Refining Your Campaigns

Lecture 99 Navigating The AdWords Dashboard

Lecture 100 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns

Lecture 101 Editing The Essential Campaign Settings

Lecture 102 How To Create New Campaigns That Will Improve Your Results

Lecture 103 How ToUse Your Website To Make The Best Campaigns Possible

Lecture 104 How To Set Up Powerful Custom Schedules For Your Campaigns

Lecture 105 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Section 10: Negative Keywords - Your Greatest Ally

Lecture 106 Understanding Negative Keywords In-Depth

Lecture 107 Using Broad, Phrase and Exact Match With Your Negative Keywords

Lecture 108 Adding and Removing Negative Keywords and Negative Keyword Lists

Section 11: Making Your Ads Unstoppable With Multiple Ad Extnesions

Lecture 109 Introduction To Ad Extensions

Lecture 110 The Benefits Of Using Ad Extensions

Lecture 111 Different Types Of Ad Extensions and Best Practices

Lecture 112 Adding Sitelink Extensions

Lecture 113 Configuring Your Sitelink Extensions For The Best Results

Lecture 114 Adding Callout Extensions And Phone Extensions

Section 12: Remarketing - Your Secret Weapon To Converting Like A Boss

Lecture 115 The 5 Primary Forms Of Remarketing

Lecture 116 Realizing The Benefits And Importance Of Remarketing

Lecture 117 How To Create And Add Your Remarketing Tag

Lecture 118 Creating Your First Remarketing Audience

Lecture 119 Configuring Your Remarketing Campaign Settings

Section 13: Keeping Track Of Profits With Conversion Tracking

Lecture 120 Understanding The Basics Of Conversion Tracking

Lecture 121 Exploring The Different Conversion Actions Visitors Take On Your Site

Lecture 122 Setting Up Conversion Tracking For Form Submissions

Lecture 123 Generating And Installing Your Conversion Tracking Tag

Lecture 124 Understanding The Basics Of Phone Call Tracking

Lecture 125 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

Section 14: Profitable Bidding Strategies

Lecture 126 Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction

Lecture 127 How To Mathematically Calculate ROI and ROAS

Lecture 128 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value

Lecture 129 Calculating Profitable Keyword Bids Based On Revenue Per Click

Section 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

Lecture 130 Introduction To AdWords Scripts - What Are Scripts?

Lecture 131 Bidding To Average Position AdWords Script Part 1

Lecture 132 Bidding To Average Position AdWords Script Part 2

Section 16: Conclusion ... Goodbye For Now!

Lecture 133 Conclusion

Section 17: Bonus Material!

Lecture 134 Part 1. Understanding Search Queries and What We Learn From Searcher Languagage

Lecture 135 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords

Lecture 136 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads

Anyone who wants to master the world's most powerful and popular advertising platform,Small Business Owners who want to increase their sales and revenue through their webiste,Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage,Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords,Students who want to develop a set of professional marketing skills,Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way,This course is NOT for you if you are not ready to take your online advertising and marketing seriously,If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

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