Product Management: A Guide To Product-Led Onboarding
Published 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 536.01 MB | Duration: 2h 1m
Learn how to turn new users into lifelong customers[/center]
What you'll learn
Why user onboarding is critical to your company's success
A 5 step framework for turning users into lifelong customers
How to document, evaluate and improve your current onboarding process
Get 8 MIRO onboarding templates with guidance on how to adapt them to your workplace
The 3 key milestones for measuring onboarding success
Requirements
The course assumes a basic knowledge of Agile development practices
Access to Miro (I'll show you how to get access to the Free Version of Miro)
Description
Welcome to Product Management: A Guide to Product-Led Onboarding. Just like dating, your company's growth depends on first impressions. And most growth problems start with onboarding, when people signup & leave.For many companies (particularly in the SaaS space), the following problems are all too familiar:- Free accounts don't convert to paid nearly as often as you would like.- A big chuck of users never experience the value of your product.- You have a lot of "dead accounts" that cannot be revived.I created this course to help you fix onboarding. Its packed with practical, real-world experiences that I've gained working with Product teams around the world.What you'll get from this course.In this course, you'll learn:1. Why user onboarding is critical to your company's success2. A 5 step framework for turning users into lifelong customers3. How to document, evaluate and improve your current onboarding process4. The 3 key milestones for measuring onboarding successAlso, I'll supply you with 8 MIRO Product Onboarding Templates that you'll be able to copy. That way you can quickly get started applying what you've learned at your own workplace.Why learn Product-Led Onboarding?The demand for the "modern" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you proven onboarding techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product onboarding skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you're also in the right place.What if I have questions?I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you'll never find yourself stuck on one lesson for days. With my hand-holding guidance, you'll progress smoothly through this course without any major roadblocks.So Let's Do This! Enroll now and sharpen your product discovery skills. See you on the inside!
Overview
Section 1: Introduction
Lecture 1 Welcome & Course Overview
Lecture 2 What is User Onboarding?
Lecture 3 Adjusting Course Speed
Lecture 4 Activity: Which Product Has The Best User Onboarding Experience?
Lecture 5 Three Key Onboarding Milestones
Lecture 6 Activity: Your User Onboarding
Lecture 7 Join the Student Community
Lecture 8 What is Product-Led Onboarding?
Section 2: Onboarding Basics
Lecture 9 Your Product's First Impression
Lecture 10 Signs of Poor User Onboarding
Lecture 11 Why Onboarding is Neglected
Lecture 12 Measurable Benefits of Good Onboarding
Lecture 13 Activity: Onboarding Red Flags
Section 3: Understand (Your Customer)
Lecture 14 A Framework For User Onboarding
Lecture 15 Setup Your Onboarding Team
Lecture 16 Step 1: Understand Your Customers Desired Outcomes
Lecture 17 Functional vs Social vs Emotional States
Lecture 18 Four Forces Influencing Switching Decisions
Lecture 19 Get Miro Templates
Lecture 20 Method 1: Empathy Mapping
Lecture 21 Method 2: In-Depth Interviews
Lecture 22 Method 3: Ethnographic Research
Lecture 23 Method 4: Customer Journey Mapping
Lecture 24 Method 5: Jobs-To-Be-Done
Section 4: Define (Your Success Metrics)
Lecture 25 Step 2: Define Your Success Milestones
Lecture 26 Finding Your MVA
Lecture 27 Finding Your MVA - Part 2
Lecture 28 Defining "Active" Users
Lecture 29 What Is Your Ideal Product Usage?
Lecture 30 Calculating Ideal Product Usage
Section 5: Design (Your Onboarding Journey)
Lecture 31 Step 3: Design Your Onboarding Journey
Lecture 32 Method 6: User Onboarding - Documenting the Current Path
Lecture 33 Defining Your Ideal Onboarding Path
Lecture 34 Method 7: User Onboarding - Streamlining
Lecture 35 Method 8: User Onboarding - Sequencing
Lecture 36 Three Types of "Good" Onboarding Friction
Section 6: Engage (Your New Customer)
Lecture 37 Step 4: Engaging Your Customer (Using B=MAP)
Lecture 38 Make it easy (Visual Cues, Empty States & Templates)
Lecture 39 Increase Motivation (Promise, Progress & Celebrate)
Lecture 40 Use Behavior-based prompts (Inside & Outside Your Product)
Lecture 41 Step 5: Continuous Onboarding Improvements
Section 7: Conclusion
Lecture 42 Bonus Lecture
Product management professionals,Entrepreneurs and small business owners,Business Analysts,Product Marketing Managers,Data Analysts,Engineers and developers,Designers,Operations Managers,People interested in transitioning to the tech industry
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