Mastering Account-Based Marketing
Published 3/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 665.88 MB | Duration: 1h 15m
Account based Marketing[/center]
What you'll learn
In this course, students will learn about Account-Based Marketing (ABM)
In this course, students will learn ABM importance in B2B Business
In this course, students will learn about various components of ABM
In this course, students will learn about Future of Account Based Marketing
In this course, students will learn about Emerging trends in ABM
Requirements
Basic knowledge of marketing principles and concepts. Familiarity with sales and lead generation strategies. Understanding of customer relationship management (CRM) tools and techniques. Basic proficiency in using digital marketing platforms and tools. Strong communication and interpersonal skills to work effectively with cross-functional teams. Access to a computer and reliable internet connection to participate in online activities and access course materials.
Description
In this course, you will learn the fundamentals of ABM, a strategic marketing approach that focuses on targeting and engaging key accounts to drive revenue growth.We will start by introducing you to the basics of ABM, including the benefits of this approach, and the key principles of ABM. We will also cover account selection and segmentation, which is an important step in developing a successful ABM strategy.Next, we will dive deeper into the tactics and tools used in ABM, such as content creation and optimization, campaign execution, and measurement and analysis. You will learn how to personalize messaging and offers, coordinate sales and marketing efforts, and choose the right ABM tools for your organization.Finally, we will explore the future of ABM, including emerging trends, predictive analytics, and AI in ABM, as well as future opportunities and challenges. You will also learn about the tools and techniques needed to stay ahead in ABM.This course is ideal for marketing and sales professionals who are looking to increase their revenue and customer base through a targeted, account-centric approach.By the end of this course, you will have a comprehensive understanding of ABM and the tools and techniques needed to execute a successful ABM strategy
Overview
Section 1: Introduction to Account based Marketing
Lecture 1 Introduction
Lecture 2 Benefits of Account Based Marketing
Lecture 3 Tradition marketing vs. Account based Marketing
Lecture 4 Role of Account based Marketing in B2B Marketing
Section 2: Section 2 Account Selection and Segmentation
Lecture 5 Identifying high-value target accounts
Lecture 6 Developing ideal customer profiles (ICPs)
Lecture 7 Account segmentation and prioritization
Lecture 8 Tools and techniques for selecting target accounts
Section 3: Section 3: Persona Development
Lecture 9 Creating buyer personas for key decision makers
Lecture 10 Understanding the buyer's journey and pain points
Lecture 11 Mapping content to personas
Lecture 12 Tools and techniques for persona development
Section 4: Section 4: Content Creation and Optimization
Lecture 13 Developing content strategies for Account Based Marketing
Lecture 14 Types of content for different stages of the buyer's journey
Lecture 15 Optimizing content for different channels (e.g., email, social media, website)
Lecture 16 Tools and techniques for content creation and optimization
Section 5: Section 5: Campaign Execution
Lecture 17 Creating customized campaigns for target accounts
Lecture 18 Personalizing messaging and offers
Lecture 19 Coordinating sales and marketing efforts
Lecture 20 Tools and techniques for campaign execution
Section 6: Section 6: Measurement and Analysis
Lecture 21 Setting Account based Marketing campaign goals and Key performance indicators
Lecture 22 Measuring and analysing campaign performance
Lecture 23 Using data to improve future ABM campaigns
Lecture 24 Tools and techniques for measurement and analysis
Section 7: Section 7: ABM Tools and Technology
Lecture 25 Overview of ABM platforms and tools
Lecture 26 Choosing the right tools for your organization
Lecture 27 Integrating ABM with your existing marketing technology stack
Lecture 28 Tools and techniques for ABM technology
Section 8: Section 8: Future of ABM
Lecture 29 Emerging trends in ABM
Lecture 30 Predictive analytics and AI in ABM
Lecture 31 Future opportunities and challenges
Lecture 32 Tools and techniques for staying ahead in ABM
This course is designed for marketing professionals, sales professionals, and business owners who are interested in implementing Account-Based Marketing (ABM) strategies for their organization. It is also suitable for individuals who want to expand their knowledge and skills in the field of B2B marketing.
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